Drive conversions higher with more relevant content

How much more effective would your website, emails and campaigns be if you could engage with continuously relevant and meaningful content? Marketers know that customers expect personal interaction today, across campaigns, and in ways that demonstrate real understanding.

• Even anonymous visitors can be content targeted with GeoIP and pattern-based responses
• As the interaction grows, marketers need to surface content specific to a visitor’s profile, interests and actions
• More advanced scenarios allow marketers to script multi-visit, multi-channel engagements with their customers, which are transparent but helpful to the visitor.

In a recent Aberdeen Group study, Best-in-Class companies were 3.8 times more likely to change content based upon visitor behavior. The result? They were superior to their peer companies by having a 148% return on marketing investments, 63% current growth in revenues, and 13% increase in year-over-year customer profitability. Next Generation Web Content Management: A Comprehensive Assessment of Current Challenges & The Future of WCM, Ian Michiels, Publication October 2009