Web Engagement Marketing

What do you think? Wouldn’t you rather engage in a two-way conversation than receive a broadcast?

These days, customers can do a lot more after the sale to influence other buyers. By engaging customers and visitors in an ongoing, two-way conversation, you can build dynamic relationships that deliver demonstrable business benefits. 

  • Organizations that have optimized engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth. Their customers buy more, spend more, return more often, and stay longer.
    Customers who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth than the average customer. Actively disengaged customers represent a 13% discount in those same measures.
    - Source: Gallup
 

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It’s clear– companies that can engage their customers in an ongoing, two-way dialog can use that conversation to achieve specific goals, throughout the customer relationship lifecycle:

  • Convert a first-time web visitor into a new customer
  • Create an intimacy that motivates existing customers to be receptive to new offers and products tailored to their needs and interests
  • Build repeat sales and extend relationships to sister brands by leveraging email marketing, social media and online, brand-centered communities

With Sitecore you can make it happen:

  • Display compelling content based on your visitor’s online and offline activity
  • Trigger relevant workflows and automate marketing activities from website activities
  • Score interactions with prospects and immediately inform your sales team
  • Measure the engagement value of all visitors based on their website actions
  • Measure your campaign results based on the engagement throughout all websites visits
  • Calculate your campaign ROI based on engagement score and cost
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With Sitecore we have a site that caters to our needs—members of our editorial and marketing teams can add content, freeing IT to keep the site running smoothly.

- Jon Heller, IT Director, Cabot Heritage Corporation