Strengthen your brand using online channels
The “look-and-feel” of static offline messaging rarely has the emotional impact of dynamic online communications. And even though radio and television have been able to create stronger brand personalities, not every company can afford these media. Happily, internet-based branding initiatives are both affordable and effective.
With this new emphasis on personality as a key brand attribute, traditional “mind-share branding” has given way to that of “cultural branding”. The object is to create compelling brand-related experiences that build on real activities rather than mental associations.