Most organizations don’t yet know how to deal effectively with online branding:
- “How can we develop our brand personality?”
- “How do we create honest brand conversations?”
- “How can we capitalize on viral branding?”
- “Should we incorporate the voices of our customers through user-generated content?”
- “How will we measure the brand impact of our online initiatives?”
- “How can we integrate online branding with our offline activities?”
Difficult questions? Yes. Are there clear answers? No. But perhaps some of our current Sitecore customers can inspire you to initiate new branding initiatives in your own company.