Build, expand, strengthen your social impact
Social media has dramatically changed online communications. According to MarketingSherpa, social media now accounts for about 11% of the average online marketing budget.
Unlike traditional broadcast marketing, social media lets your customers carry on a highly personal dialog with your brand. And the whole concept of “one-to-one marketing” will never be the same again.
The secret to success is to have authentic conversations. Think of technology like blogs, forums, and discussion boards as amplifying customer opinion rather than improving it.