Most organizations don’t yet know how to deal with social media:
- “How do we handle these conversations?”
- “How do we build community and encourage interaction?”
- “How can we turn social media into a service benefit?”
- “How do we turn our worst critics into our strongest ambassadors?”
- “How do we measure our impact?”
- “How can we integrate social media with our traditional communications?”
Difficult questions? Yes. Are there clear answers? No. But perhaps some of our current Sitecore customers can inspire you and the community builders in your company.