Fire up fan passion
Every company, every website has its fans. But what about organizations that really DO have fans? Sports and entertainment franchises? Racetracks and stadiums? Tournaments and events?
Connecting with fans on an emotional level creates incredible “brand” loyalty. The challenge is to strengthen an offline community with the benefits of online community. Loyal fans mean stable income and solid brand value. They also provide a solid statistical basis for determining the value of sponsorship and other promotional activities, including merchandising. Truly a win-win situation.
From 360-degree earth views of a stadium to live reporting during games and events, online is providing a “you are here” experience to fans half a world away. And in the post-season, today’s fans want to maintain seasonal excitement year round through your unique, branded content.