Sitecore OMS Certified Marketer (OMS)

Course Abstract

Designed to help you achieve mastery of Sitecore OMS clients, concepts and techniques, this one day course will help you analyze the website visitor experience, optimize messaging, measure the success of marketing initiatives, and engage website visitors with real-time personalization rules. This hands-on course features live demonstrations, formal reviews, questions and answers, and guided student exercises. Only Sitecore Certified Trainers deliver Sitecore OMS Certified Marketer training.

Prerequisites

For students new to Sitecore CMS, we strongly recommend attending Sitecore CMS Advanced User training.

Target Audience

This course is mostly intended for marketing department employees, although employees from the sales and other departments may benefit as well. Attendees are not assumed to have any programming experience, nor will the training contain any programming related tasks.

Goals

After successfully completing this course, students will understand and be able to use all marketing related aspects of the Sitecore Online Marketing Suite. Participating students who successfully achieve Sitecore OMS Marketer certification will demonstrate mastery of how to:

• Use the Sitecore reporting engine to analyze visitor traffic and visitor experience to improve Web site effectiveness.
• Profile Web site content to gain instant insight to visitor interests.
• Analyze the effectiveness and ROI of marketing campaigns, regardless of the associated channel.
• Create multivariate tests to optimize content that encourages specific visitor behavior.
• Define visitor segmentation based on geography or other business relevant attributes.
• Deliver targeted content to specific market segments.
  

Topics Covered

This course features the following instructor-led learning modules:

• Sitecore Clients for Marketers
• OMS Analytics & Experience Analytics
• Goals, Profiles, and Personas
• Campaign Management
• Analyzing the Visitor Experience
• Optimize Messaging with Multivariate Testing
• Real-Time Personalization

Sign up for Sitecore OMS Certified Marketer

Please look for training dates with course OMS. With your regional office, inquire specifically about Sitecore OMS Certified Marketer training.

Sign up for Sitecore OMS Certified Marketer training, today!