Experience Analytics

Meet our team

Our people. Their stories. Get acquainted with Sitecore.

Corporate Team

Michael Seifert, CEO

Michael started coding at age 11, and started his first IT company at age 15. Before (and during) college he was one of the principal developers of DikuMUD, an online multiplayer computer game serving millions of users, that was a predecessor to today’s massive role-playing video games such as “World of Warcraft”.

He completed his Master’s Degree in Computer Science and Human Computer Interaction (Copenhagen University) and went on to pursue advanced technical work with several Silicon Valley entrepreneurial companies in the U.S.

Michael was President of a successful multimillion dollar custom software development company for three years. He then envisioned the need for a Microsoft-centric system for creating and managing websites that could take the online experience far beyond the then present technology. In 2001 Michael, along with four fellow internet zealots, all well respected for their technical expertise, established Sitecore as a legal business entity. They introduced a product with functionality and appeal that was completely disruptive in the market, and which has evolved to be a market leader today. These five continue to be key contributors to the company, with Michael leading the business as CEO.

Michael is responsible for managing the global strategy, finance and operations for Sitecore, and has led our record-setting revenue growth and award-winning product direction.

Michael Seifert

Ahmed Rubaie, CFO

As Chief Financial Officer, Ahmed Rubaie is responsible for Sitecore’s global finances and operations. 

He is a highly accomplished executive with extensive financial, operational and global business management experience. During 2013, he served as Chief Operating Officer and Chief Financial Officer of Fortinet Inc., a leading network security provider.  He joined Fortinet in April of 2013, and played a key role in recovering the topline and stabilizing operational and financial matters.  Prior to that, he served as Executive Vice President and Chief Financial Officer of Ariba Inc., a leading cloud-based business to business commerce company that was acquired by SAP in October 2012 for $4.3 billion. Ahmed joined Ariba in August 2008, and played a significant role on the management team in building a high-growth and highly-profitable recurring global business. He was engaged in all areas of the business and helped contribute to significant growth and an increase in shareholder value, with Ariba's equity market capitalization increasing from approximately $400 million to over $4 billion at the time of the company's sale. 

Prior to Ariba, Ahmed spent nearly eight years at Avery Dennison, a manufacturer of pressure sensitive materials, where he held various senior finance positions, the last one being a global division CFO where he was involved in all aspects of the multi-billion dollar business. He also spent nearly six years in various global finance leadership roles at BHP Billiton, a large natural resource company. Prior to his corporate experience, he spent six years in public accounting with both Coopers & Lybrand and Deloitte & Touche. 

Ahmed holds a Bachelor of Arts degree in Economics and Management from Albion College and a J.D. degree from University of Detroit School of Law
Ahmed Rubai

Scott Anderson, CMO

As Chief Marketing Officer, Scott is responsible for all aspects of the company’s global marketing organization, including strategy, branding, product marketing, corporate communications and field-marketing.

Scott has developed and led growth and digital innovation strategies for more than 20 years, primarily in the enterprise tech industry. He is a change agent that believes in the power of participation and the evolving role technology plays in connecting businesses with their customers.

Prior to Sitecore, Scott served as Global SVP of Marketing at Bazaarvoice, helping some of the most noted brands and retailers to bring authentic customer conversations to the heart of their businesses. 

Prior to Bazaarvoice, Anderson was VP of Global Marketing for a $55 Bn division at HP. In his role, Scott led a number of global initiatives to evolve HP’s brand, drive demand, and build loyalty with customers around the globe.  He was instrumental in defining and launching HP’s social strategy and approach. Prior to HP, Anderson held a variety of marketing positions at CNN International, Sun Microsystems, Agilent Technologies, Weyerhaeuser, and Herring Newman advertising.

Anderson is a frequent speaker at industry marketing events such as Syndicate, DMA Summit, Google, and Dreamforce.  He was named a top digital marketer by BtoB magazine two years running.

Scott holds a BA in Finance from Western Washington University and a Master’s degree in Marketing from the Thunderbird Graduate School of International Management.

Follow Scott on Twitter at @ScottsVoice.

scott anderson CMO

Lars Fløe Nielsen, CDO

As one of Sitecore’s founders, Lars has been involved in the strategic development, positioning, and growth of Sitecore as well as building the global re-seller and partner chain. Currently, he leads Sitecore’s Software Engineering and Product Management teams and is responsible for delivering market-leading products to our customers and partners.

Lars has more than 20 years of experience in strategy, strategic innovation, market positioning, sales, brand development, and company acquisitions and investments. As an inventor, he holds patents for a method and apparatus for providing electronic data and a method for building and managing a web site. In addition, he holds board advisory positions for nemlig.com, Denmark's largest online supermarket, and for SPORT-MASTER, Denmark’s largest sporting goods retailer.

Lars holds degrees from University of Copenhagen in mathematics and economics a Diploma in Business Excellence from Columbia Business School.
Lars F. Nielsen

Philipp Heltewig, CIO

Philipp leads Sitecore’s information technology strategy and oversees development of global reporting, automation and business processes as well as Sitecore’s customer-facing enablement services department. His more than 15 years of experience began in IT at netzkern GmbH, where he managed enterprise web project teams, and expanded into Sales, Operations, Management, and Digital Marketing. 

His career at Sitecore began in Australia and New Zealand, where he supported solution partners and served as Regional Managing Director and then SVP of Sales for Global Markets. His role evolved to focus solely on growing Sitecore’s European (DACH, Benelux, Nordics) teams and overseeing global internal and customer-facing operations, including systems, services, and cloud operations.

Philipp holds an MScIS in Business Information Systems from University of Münster in Germany, and has attended Queensland University of Technology in Australia as well as Harvard Business School in Cambridge, US.

Philipp Heltewig, CIO

Kim Elsass, CPO

As Sitecore’s Chief People Officer, Kim oversees the Human Resources function worldwide. 

His experience comes from many years creating results in global IT enterprises like NCR and ITT, as well as in US-based Dyneer and Dansk Data Elektronik A/S. Following yearlong working and training stints in the UK and US within IT, Kim gained valuable experience in areas including Sales, Sales Management, Product Management, Product Marketing, Marketing, Corporate Communication and held various European management positions until co-founding a holistic Business Planning and Communications Agency, Elsass, Wagn & O A/S. During this period Kim co-founded several B-2-C e-businesses in which he is still active as Board Member. 

Kim is Academy Economist, and holds a CBA from The AVT School of Business.

Kim Elsass