San Francisco, CA – December 5, 2012 – Working with Sitecore partner, Valtech, Jabra transformed its digital and mobile marketing strategy. Built with web content management at the core, all lead generating functionality is built around Sitecore’s Digital Marketing System with tight integration to engagement analytics and the company’s CRM system. This allows for adaptive content and user profiling across the website and on mobile devices.
“Sitecore offers the most flexible customer experience management platform and has been a critical element in helping us personalize customer experiences regardless of where our content is being consumed,” Michael Harboe, director, online marketing, Jabra. “We offer a myriad of products to a diverse community of customers. With Sitecore we can now make every customer feel like they are getting one-on-one attention and the experience is as unique and personalized as our product base.”
Each year Sitecore’s Site of the Year awards recognize organizations that leverage Sitecore’s customer experience management software to deliver engaging, personalized experiences that increase marketing performance and revenue.
The Sitecore Site of the Year winners were selected based on each company’s use of Sitecore’s software to deliver more effective business processes. The Sitecore judges consider creativity, integration with third-party applications, overall user experience and the ability to educate, inform and motivate an action.
Category winners also announced today:
Best Retail Site
Partner: webdanmark.com A/S
FONA, the number one cross channel retailer of electronic goods in Denmark, implemented Sitecore’s software to build a more flexible, personalized, online customer experience to match its offline experience. The new website with its dynamic landing pages and ecommerce capabilities has improved the customer experience significantly. In addition, conversion rates and customer service increased.
Best Customer Experience Site
The Normann Copenhagen (NC) brand was created in 1999 with a vision to make a difference in the design industry. Sitecore`s Customer Engagement Platform (CEP) together with the integration of Sitecore’s Ecommerce Solution (SES) provided NC with the platform to build a highly personalized ecommerce website. Only a few months after the new website was launched, NC recognized 2.5 times more visitors along with increasing revenue. The website has been awarded a number of prestigious international awards and recognitions.
Best Community Site
The LEGO Group is an innovative manufacturer of construction toys with a track record of building close relationships and co-operations with the LEGO fan community on a broad front. ReBrick is a global social media site for LEGO fans. To promote relevant content to community, automated personalization tools have been integrated, such as bookmarks related by channel/metadata or bookmarks created by users who “like” or follow the current users’ bookmarks. ReBrick has been awarded a Webbie Honoree, competing in a category with Flickr and Tumblr and the Danish Internet Award 2012.
With creating ReBrick as a global social media site for LEGO fans, the LEGO Group is the first major brand entering the social media space with a tool for social bookmarking of user generated content.
Best Sitecore Intranet
Anti Doping Danmark
Partner: Oxygen Software ApS
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.
Kim Pegnato, Sitecore