Sitecore Business Blogs

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You Get What You Pay For: Lesson #8,472

By Darren Guarnaccia, June 03, 2013

It’s been called a “certain crass Americanism” -- the old proverb, “You get what you pay for.”* But when it comes to open source CMS software, “you get what you pay for” today rings truer than ever.

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Big Data without meaning is junk

By Lars Nielsen, May 28, 2013

“A big pile of junk,” an analyst once told me.  “That’s what Big Data is unless you manage to get meaning out of it.”

When I first learned about the term Big Data, an old friend of mine who’s a data analyst explained it to me this way:  “We’re creating  data at an unprecedented rate:&n...

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Charities – fundraising in a multichannel world

By Steve Renshaw, April 26, 2013

Sitecore held a round table at its London offices for its customers working in the charity and non-profit sector to discover the current issues affecting charities and their use of digital channels.

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The Great Digital Nexus: Where Marketing Meets Technology Wrap Up

By Community Team, April 09, 2013

A couple of weeks ago Sitecore Australia sponsored the Great Digital Nexus: Where Marketing Meets Technology panel discussion. Heads of marketing and IT from financial service organisations all over Australia, such as Citibank, AMP, Macquarie Bank, Greater Building Society to name a few, gathered to hear their peers share their opinions and experie...

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SXSW Day 1

By Kimberly McCabe, March 08, 2013

Last night I arrived in Austin, Texas for the famous and slightly overwhelming SXSW. I’m here for the Interactive Conference. I suspected from my travels that the experience would be intense and there would be little challenge to finding people passionate or dedicated to the growth and improvement of how we use digital channels. I was right. ...

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WCM is the next big thing in Ecommerce and the Unified Marketer Experience

By Brendan Raybuck, March 05, 2013

Having spent the majority of my career working and selling in the WCM arena, I haven’t spent all that much time dealing with large B2C retailers and B2B enterprises. Historically, there was the view that if you have a general Ecommerce site, then what you need is an Ecommerce platform. And with such obvious logical reasoning, it was hard to a...

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Are You Ready for Self-Optimizing Marketing?

By Nate Barad, January 21, 2013

We were reviewing feedback from pre-release conversations and meetings about our upcoming product offrerings for predictive analytics. All of these are steps towards a self-optimizing campaigns, and I thought it would be helpful to share and hear what you think.

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The 10 Biggest Customer Experience Stories from 2012

By Kim Pegnato, December 20, 2012

Guest blogger: Serafina Frongia, Content Manager

Here at Sitecore, we beat the customer experience management drum pretty loudly. But it would be misleading to think of the customer experience as only applying to technology, channels or marketing.

As our own Darren Guarnaccia shares as the key lesson for businesses to adopt in designing the cust...

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Responsive Design - Who/What to respond to?

By Michael Thompson, December 05, 2012

Recently I’ve had many conversations regarding Responsive Design and after reading the post “Giving Tablet Users the Full-Sized Web” article from Pierre Far and Scott Main , I’ve come to the conclusion that Responsive Design is responding to the wrong item.  In order to drive conversions the website needs to respond to ...

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The Adaptive Print Studio Webinar: Follow-Up Q&A

By John Field, August 27, 2012

 

We have had a lot of interest in our Adaptive Print Studio webinar! To follow up, we thought we would address some of the most frequently asked questions that came up about APS and the InDesign integration.

We were very excited to work with representatives from Uponor who participated in the webinar to share their experience with the APS ...

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What's The Deal With Strategic Global Alliances at Sitecore?

By Jean-Paul Gomes, September 12, 2011

650,000...
...that's how many partners Microsoft has in portfolio. Such a large number epitomizes how important partner networks can be to Independent Software Vendors of all sizes. Not all partners of ISVs play the same role: some distribute, host, implement, or train on software; while others develop on top of it to deliver specialize...

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