Companies have long understood the business value of customer loyalty. Unfortunately, marketers still grapple with disjointed, dysfunctional toolsets as they attempt to engage each customer in a personal, long-term relationship with a company or brand.
Amazingly, existing customers provide 65% of most companies’ revenues. But organizations routinely spend three to 30 times more to attract new customers than to keep current customers satisfied.
Sitecore 8 simplifies complexity
With Sitecore® Experience Platform™ Version 8, marketers’ time has finally come. It provides the industry’s first single, fully connected customer experience platform that also integrates with other customer-facing platforms.
In doing so, Sitecore 8 creates a single view of the customer in a big data marketing repository, simplifying the extraordinary complexity that has been marketers’ biggest constraint.
The tools marketers need to win customers for life
With Sitecore 8, marketers have at their fingertips the complete data, integrated tools and automation capabilities to engage customers throughout an iterative lifecycle—the technology foundation absolutely necessary to win customers for life.
The benefits of Sitecore 8
New features of Sitecore 8 translate to into strong, tangible operational benefits for marketers:
Sitecore white paper: “Simplifying the extraordinary”
Sitecore 8 empowers marketers to rethink how they achieve loyalty. It’s now far easier to focus on keeping customers engaged, long after the moment of purchase.
To learn more of exactly how marketers can use Sitecore to creatively communicate with customers throughout the lifecycle, check out the new Sitecore white paper, “Sitecore 8: Simplifying the extraordinary - The integration and automation marketers need to win customers for life.” You can download it now.