I am really going to miss the AMC cable series “Mad Men” when it comes to a close next year. Sure, I’ve enjoyed all the interpersonal dramas and plot twists. But most of all, I have loved watching old-school ad pros like Don Draper and Peggy Olson do what they do best: tap into the depths of the human psyche to come up with campaigns that resonate with consumers like an arrow in a bullseye.
Making the human connection
“Mad Men,” I think, has a deep appeal to marketers because this kind of work––the intense creativity and human connection––is what every marketer longs to do.
Unfortunately, today’s marketers spend most of their time hunting down data instead of flexing their creative muscles. The Digital Analytics Association found that marketers spend more than 50% of their time capturing data, and between 1% and 10% of their time working on actual marketing campaigns. (Source: DAA 2012 Web Analyst Job Task Analysis Report) That makes marketers sadder than Don Draper getting let go from his agency.
Marketers spend over 50% of their time capturing data.
Getting back to the art of marketing
Sitecore® Experience Platform™ Version 8 changes everything. It allows marketers to understand customers as humans and overcome the complexity (and data gathering) they are buried under. Sitecore 8 lets marketers throttle back on the science and get back to the art of marketing with:
With innovations like these, Sitecore is making good on our promise to deliver the industry’s only true, integrated customer experience platform. It’s easy to see why Sitecore 8 is the right choice for marketers who want more than funny ads pasted on top of disjointed technology; they want to focus on the human side of their craft, not data management.
I am sure even Don Draper would agree.