easyJet named Sitecore Site of the Year UK for 2012


San Francisco November 29, 2012 – Sitecore, a leading web content management and customer experience management software company, announced the winners of its Sitecore Site of the Year UK 2012 awards at a prestigious ceremony attended by more than 250 guests, held last night at the Paramount Bar on the 32nd floor of Centre Point in London.

Sitecore received nominations from more than forty Sitecore customers for this year’s awards. Each company uses Sitecore solutions implemented by some of the UK’s leading digital agencies.  These customers competed for Sitecore awards across nine vertical sector categories, from Education, Media and Advertising to Travel and Hospitality.  All entries were judged on the strength of the Sitecore solution to deliver bottom-line results and return on investment, as well as pushing the boundaries in terms of innovation, functionality and capability, ranging from mobile, social, multichannel engagement, and integration with other business systems.



Agency Partner

Education, Media and Advertising   

City and Guilds


Entertainment and Leisure



Government and Public Sector

Scottish Water


Manufacturing, Automotive and Technology


True Clarity



Code Computerlove

Professional, Business and Personal Services

Lewis Silkin

Reading Room

Retail, Wholesale and Consumer Goods      (Joint award winners)

Royal Mint

Furniture Village


True Digital

Sports (Joint award winners)

The FA

The Open

No agency partner


Travel and Hospitality           


True Clarity


From these category winners, Sitecore judges picked an overall winner and named easyJet as this year’s Sitecore Site of the Year UK 2012.  easyJet uses Sitecore to deliver a personalized digital experience to each visitor, with its website attracting almost 400 million visits a year.  Using search or GeoIP data, Sitecore dynamically personalizes the easyJet home page to show flights to the nearest airport, plus imagery and content that appeals to their previous behaviors. The home page also shows live pricing for relevant flights from a local airport – showing easyJet’s low-cost credentials, and with a click – the visitor can add those flights to their basket.

Peter Duffy, marketing director, easyJet, commented on being awarded Sitecore Site of the Year, “The Sitecore platform has delivered against our objectives driving greater agility, operational efficiency and enabling increased personalization across easyjet.com.”

Twenty-one organizations also entered Sitecore UK’s first-ever ‘People’s Choice’ award, with members of the public voting on Sitecore UK’s Facebook page for their favorite.  Over 4,000 votes were cast, and Royal Navy was crowned the ‘People’s Choice’ champion, attracting nearly 40 percent of all votes received, followed by Oxfam and The Open Championship.

Captain Mike Beardall, Royal Navy, commented on receiving the People’s Choice award, “We are extremely proud to have received this prestigious award which acknowledges the investment the Royal Navy has made in its website in order to deliver a product that is easy to navigate and which acts to educate, inform and engage with the digital audience. To win this award was a fantastic achievement; we would like to thank those members of the public who voted for us. As a large, diverse organization, the Royal Navy has to keep on top of the digital environment and we will continue to listen to our users, take their advice and strive to meet their needs in future.”

Laust Sondergaard, chairman, Sitecore UK, commented on the overall awards event, “This year’s Sitecore Site of the Year UK awards has been our biggest and best.  The volume and the quality of the entries we received were exceptional, with our customers and agency partners using Sitecore’s software at the heart of their digital marketing strategies.  easyJet is a worthy winner, using Sitecore to enhance the customer experience and to drive site conversions and sales.  I am also extremely encouraged to see the impact Sitecore has on the business and how this builds customer value.”

About Sitecore:
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Brands, including ASOS, British Red Cross, Brother, Cadbury, DVLA, Dyson, easyJet, E.ON, The FA, Heineken,  Kia Motors, Lloyds of London, Manchester United FC, Oxfam, Play.com, Virgin Active and Visa Europe rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.


Media Contact:
Kim Pegnato, Sitecore