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2011 Site of the Year - Denmark Category Winners

Best Public Site: Gentofte Kommune

The main purpose of Gentofte Kommune’s website is to enable the citizens of Gentofte to serve themselves, and also to find information about the municipality and the city. They also wanted to show that public websites can in fact be beautiful, radical and effective at the same time. has used adaptive design that utilizes the newest front-end HTML and CSS standards, ensuring that the design adapts to every single platform perfectly, from mobile to TV.

Gentofte Kommune wanted to take advantage of Sitecore’s newest product innovations and features after having successfully worked with Sitecore CMS 4.0 for a number of years. When planning to launch a new website, they decided to upgrade their Sitecore CMS solution at the same time.

Gentofte Kommune’s goals for the new site include:

  • Creating the best municipal website in Denmark
  • Coming closer to citizens' everyday lives
  • Increasing efficient interaction and dialogue between the citizen and the Municipality of Gentofte by offering user friendly digital self-service solutions (strategic goal to move from personal inquiries to digital self service).
  • Integration of e-democracy by public digital hearings and debates
  • Focus on accessibility and usability in IA, functionality, design and content
  • Securing that the site that lives up to the international WCAG standards (level AA) through test and validation
  • By implementing a new information architecture and a new appealing visual identity Gentofte Kommune strived to provide a better user experience
  • Gentofte Kommune specifically wanted to be able to create adaptive pages so that the content would always match the user’s needs spot-on.

Mie Gudmundson, Communications Officer, Gentofte Kommune states:  “We were happy with Sitecore CMS and we wanted to continue working in this system in order to further improve our site, the user experience and the visitor/citizen loyalty for our website. By continuing to use Sitecore in our organization, instead of choosing a new CMS, we also wanted to please and motivate our many local editors. We experienced that the new version was highly recognizable yet more flexible with updated features. Furthermore, we were content with the system’s ease of integration of third-party systems.”

Working with Sitecore partner, DIS/PLAY, they extended the Sitecore solution by integrating with third-party systems, including DIVA, “Genvej,” “DriftWeb” and Google Analytics:

  • DIVA is a database that integrates with Sitecore in order to provide contact information to departments and other units in our organization and information such as opening hours. The database content is brought automatically to the website.
  • “Genvej” (Danish for “Shortcut”) is a portal for a large number of digital self service solutions aimed at the citizens of Gentofte Municipality.
  • “DriftWeb” (“Drift” is Danish for “production”) is a web-based reporting system that allows citizens to report errors and disruptions through the websites service "Giv et vink" (Danish for "Give us a hint"). The well-known web analytic solution Google Analytics is integrated in order to give Gentofte Kommune rich insights into their website traffic.

The website's new design is inviting and contemporary. The site is user-friendly and thus easy to use and navigate. The website will encourage even more people in Gentofte Municipality to go online and serve themselves digitally. The strategy is a long series of online self-service solutions that match people's needs. The goal of the new website is quite generally coming closer to citizens' everyday lives. The site complies to the maximum extent the international standards prescribed by the W3C organization.

DIS/PLAY customized the "give us a hint" services that allows citizens to report real-life issues on public property (graffiti, broken street light, etc.) directly from their smartphone, to their back-end system and to Sitecore that publishes the carried out works to the website.

“The new site engages with beautiful design, functions and a huge focus on call-to-action for the user/citizen. It’s not just another informational website”, says Creative Director at DIS/PLAY, Steffen Blauenfeldt Otkjær.  

Other technologies used on the site include the Ankiro seach engine, CB geodata, as well as integration to the existing AD, CRM and ERP.

Gentofte Kommune

Best Intranet: Næstved Kommune

In a time of financial crisis and changing markets – companies, all across the globe, are looking for ways to optimize their operations and run more effective and competitive organizations. This is true for private and public companies alike.  Naestved Municipality has been chosen as Sitecore’s Site of the Year – Denmark, Best Intranet, having demonstrated an excellent case of how an organization can eliminate bottlenecks of communication and operations, using Sitecore’s Intranet Portal (SIP) solution to put every employee at the center of personalized tools and information.

Realizing the “ready-to-run” concept of SIP, Naestved has focused on an ideal combination of custom development and out-of-the-box functionality. Up and running quickly – with a plan to grow! Naestved has realized the quick wins of time saved on internal phone calls and less time wasted on “send to all” email case scenarios at the moment of launch.

As many organizations become more sophisticated, using data and applications across both the local area network (LAN) and Services run in the Cloud (SaaS) – Naestved Municipality has made one Front-Door to primary services across the IT programs & application pallet of the municipality. Login with single sign-on – integrated across existing platforms – makes the Intranet an accessible and user-friendly place even to access documents in the ESDH (document and case management) system.

When one of the municipality’s employees logs in to their computer in the morning, they are met with the combination of segmentation and personalization on the homepage which gives immediate payoff to the question, “What's in it for me?”  Content relevant to the specific department or employee is always presented on the top half of the homepage – based on a combination of SIP’s personalized content filtering and delivery model, called data-channeling, and the Sitecore’s security model based on the .NET portal framework from Microsoft.

Additional benefits of their new site:

  • Advanced 3rd party search engine implemented
  • Content specified based on 3rd party role in user-management system
  • Front-end editing – realizing “every-one-contributes”
  • Naestved runs Sitecore CMS separately for their publicly facing websites, which gives them the benefit of easy reuse of content and code. Plus, the ability to take advantage of staff existing Sitecore trained staff and resources

Naestved Municipality is one in 98 municipalities in Denmark. With its 81,000 citizens Naestved covers 681 square kilometers, making it the largest local authority on Zealand in terms of area. Naestved Municipality occupies nearly 8,000 employees in a wide variety of fields and services such as shools, day-care, nursing homes, health,  traffic, environment, culture, employment  and administration. The employees are stationed at many different locations, a fact that further emphasizes the importance of the intranet.