Tablet Outdoor

2011 Site of the Year - North America Category Winners

Best Site Representing the Arts: The Metropolitan Museum of Art

Implementation Partner: Cogapp

The Metropolitan Museum of Art in New York is one of the world's largest and finest art museums. Founded in 1870, its collection includes artworks spanning more than five thousand years of world culture, from prehistory to the present and from every part of the globe.. The work of the Met reflects the global scope of its collection and extends across the world through a variety of initiatives and programs. By collecting, preserving, studying, and exhibiting, this Museum of Art stimulates appreciation for the broadest spectrum of human achievement via the Met’s collection. The Museum also offers hundreds of events and programs each month, including lectures, films, tours, and family activities.

In 2009 the Museum partnered with Cogapp to redevelop the Museum’s website.  As part of this redevelopment, which included a complete overhaul of the information architecture and graphic design of the site, Cogapp completed a review of possible content management systems.  After a comprehensive research process Cogapp recommended Sitecore because of its ability to separate content from presentation, thus providing support for multiple platforms, such as web and mobile, easy-to-use editor tools, such as workflow management, previewing and inline editing, and developer features such as APIs. Sitecore’s functionality has enabled customization and integration with external systems, which was vital for this project.  For example, Cogapp and the Met have extended Sitecore’s search system with the Apache Solr search application, providing users with multiple, user-friendly ways to explore the Museum’s vast online collection. They also added a scheduled import from an external event and ticketing system, integrating it with the custom events calendar implemented in Sitecore.

Over the last 2 years the user experience team at Cogapp has carried out hundreds of individual user testing sessions to gain insight into how to engage and build an ongoing long-term relationship with the Museum’s diverse online audience. Following the relaunch, the Metropolitan Museum website has received favorable reviews in the New York Times, BBC World Service radio and NY1 television channel, as well as on blogs and on Twitter, with the New York Times describing it as one of the best museum websites.

Metropolitan Museum of Art

Best Association/Member-based Site: Directors Guild of America

Implementation Partner: The Revere Group

Directors Guild of America has grown to represent 14,500 directors and members of the directorial team working in film, television, commercials, documentaries, news, sports and new media. Throughout history, the Guild has fought for the economic and creative rights of their members, protected their ability to financially benefit from the reuse of their work, established strong pension and health plans, and established jurisdiction in new technologies and distribution platforms.

Revere Group, a partner of Sitecore, has a history of successful partnership with the DGA. Revere evaluated the needs for the new corporate platform and quickly dismissed several CMS systems based on their inability to meet the requirements. They were able to develop a fresh new design with modern functionality which was able to showcase a rich multimedia experience as the public face of the Directors Guild of America. The new site has successfully achieved its mission goals.  DGA members can now manage their DGA related affairs with a self-service platform allowing them online bill payment and easy access to their financial information. Public interest in the site has risen based on the new modern feel of the site, the dynamic design, streaming video and the addition of DGA Awards and Visual Histories archives.

Directors Guild of America

Best Custom Business Solution: Elsevier Business Intelligence

Implementation Partner: Velir

Elsevier Business Intelligence (EBI) is a leading provider of data and analysis for senior executives in the medical device, biopharmaceutical, and consumer health industries. Through a range of products including publications, conferences, e-learning, databases and reports, EBI places healthcare professionals at the forefront of medical news and information.

Velir, a partner of Sitecore, built a website which consolidated five different web properties under one Sitecore instance. Sitecore was chosen because it is best equipped to handle EBI’s comprehensive integration and performance requirements. It also manages EBI’s complex content authoring workflow as well as its web and print content distribution strategy. The redesign improved EBI’s article authoring process, and its print magazine compilation process, and moved EBI into a “Web First” publishing methodology. The new Sitecore solution enables Elsevier Business Intelligence to cost-effectively and quickly introduce on-going improvements in its web delivery environment, increase client usage, improving customer acquisition, and improving subscription renewals rates.

Pharma Medtech

Best Education Site in the U.S.: Massachusetts College of Pharmacy and Health Sciences

Implementation Partner: Boston Interactive

MCPHS is the oldest institution of higher education in the entire city of Boston and the second-oldest college of pharmacy in the United States. Since the College's founding in 1823, MCPHS has been a leader of health care education. Their mission is to prepare students for successful careers in health care through excellence in teaching, scholarship, research, professional service, and community engagement. MCPHS has continuously been on the cutting edge of innovation in health care education offering multiple career paths through undergraduate, graduate, postbaccelaureate and certificate programs. They have graduated countless leaders in the health care industry and are committed to shaping health care one generation at a time.

A culmination of nearly two years of branding work, planning and development, the new website was a collaborative effort between Boston Interactive, a Sitecore partner, and the Boston-based advertising agency of Rick Frisiello and Chuck Matzker, IO3. The website embodies the MCPHS brand, supports the journey from prospective students to alumni, and increased the qualified applicant pool, which was termed the MCPHS Digital Ecosystem. The branding work helped lay the foundation for the web presence, as it is the single most tangible expression of the MCPHS brand, reflecting the spirit of innovation that has allowed MCPHS to emerge as a world-class institution and a leader in health care education. By using Sitecore’s CMS, MCPHS was able to engage visitors through functionality such as personalized content, event calendars and signup, and multimedia. They were also able to accomplish their goals for the ecosystem, including creating a multi-site environment, customizable work flows for multiple departments across a large organization and multiple language support to accommodate international students. MCPHS also integrated Sitecore’s active directory module to pull information from the School’s directories and populate information on the website. Today, it has allowed MCPHS the downstream flexibility and functionality to continue with their digital strategy and expand the site through the student application portal with personalized content, an alumni portal, and foreign language capabilities.

Massachusetts College Pharmacy

Best Education Site in Canada: University of Alberta

The University of Alberta is one of Canada’s top five universities and is consistently ranked among the top 100 global universities. Located in Edmonton, Alberta, the U of A serves more than 38,000 students through a broad range of programs across 18 faculties with over 14,000 faculty and staff at five campuses throughout the province. Its students, faculty and alumni are recognized for transformative research and discoveries that have improved lives around the world. The U of A is committed to inspiring the human spirit through outstanding achievements in learning, discovery and citizenship in a creative community, building one of the world's great universities for the public good.

The U of A chose Sitecore to replace its existing CMS, which was built in-house. The main reasons were the flexibility in development and ability to customize both the Sitecore interface and the public-facing sites to meet the needs of the university’s audiences, faculties and administrative units.

By moving its institutional-level UAlberta pages into Sitecore, the U of A has been able to leverage the content re-use capabilities across all of its sites. The institutional site is also deeply integrated with platforms such as Google Maps and Google Calendar, as well as social media and email marketing, to provide engaging and compelling content within a user-centred design.

The U of A has been using Sitecore for two years, and is now focused on a university-wide strategy to create an optimal experience for prospective and current students, faculty and staff, alumni, donors, and partners in government and industry worldwide.

University of Alberta

Best Energy Site: PFC Energy

Implementation Partner: NavigationArts

PFC Energy is a global consulting firm specializing in the oil and gas industry. They have focused exclusively on the energy division for 27 years and their energy specialists have first-hand experience in the sector. The firm provides analysis, forecasts, and information through consulting engagements and more than 40 subscription services. These subscriptions are focused on different segments, regions and topics of the energy world.  PFC Energy maintains a public-facing website as well as a member-only site. The public site is primarily for informing and attracting potential subscribers as well as disseminating company information.

NavigationArts and PFC Energy selected Sitecore because it provides an easy-to-use tool for PFC Energy to manage their vast amount of intellectual property, including more than 30,000 pieces of content, with more than a dozen business users adding content daily. Having been a Sitecore partner for over 4 years, NavigationArts understood how to customize Sitecore for thorough tagging of content based on an extensive and strict taxonomy, which would provide the navigational foundation for the member-only site. Sitecore provided the platform for attaining easy management of content, modern design, competitive digital landscape, and the flexibility to integrate with 3rd party systems. Sitecore laid the foundation for a navigational structure in the member site based on the faceted taxonomy that allows visitors to search across multiple disciplines.

PFC Energy

Best Event Site: CA Technologies - CA World

CA Technologies provides information and news about CA World 2011, the largest global gathering of over 6,000 CA Technologies customers, executives, business partners and IT leaders. The website combines dynamic content, social media, communities, forums and up-to-the-minute event information. Headquartered in New York, CA Technologies is an IT management software and solutions company with expertise across all IT environments – from mainframe and distributed, to virtual and cloud. CA Technologies manages and secures IT environments and enables customers to deliver more flexible IT services. CA Technologies innovative products and services provide the insight and control essential for IT organizations to power business agility.

Sitecore Partner, Rosetta, assisted CA Technologies with the design and launch of the online experience for CA World 2011. The team created a seamless look and feel between Sitecore, Liferay and custom developed parts. Sitecore’s built-in inheritance model allowed them to stream-line the number of templates that the content editors had to manage.  They also published the website to provide individually optimized experiences for the desktop and mobile devices. CA Technologies is extremely pleased with integrating multiple platforms into a single sign on mobile and desktop experience, allowing for customer interaction pre-event, during the event, and post-event. The success of this project provided CA Technologies with valuable marketing capabilities to expand their interaction and relationship with all CA World attendees.

CA Tech

Best Faith-Based Site: Beliefnet

Beliefnet is the premier, multi-faith online source for inspiration and spirituality on the Web. Its mission is to help people find a spiritual path that will bring comfort, hope, clarity, strength, and happiness. The site attracts millions of visitors each month across its website and newsletters.  Beliefnet editorial features interviews with religious leaders, authors and experts; provides daily inspiration in the form of quotes and articles; and puts the spotlight on people and organizations that have overcome odds and stand as an inspiration to others.  The topics Beliefnet addresses are topical and timely, and deal with such real-world happenings as its extended coverage of the 2012 Presidential election and the 2012 Summer Olympics, which it views through its faith-based lens.

Beliefnet relies on its editorial staff and the technical support of Sitecore to keep its content fresh and engage visitors.  Beliefnet strives to give visitors a new experience each day and Sitecore has given them the foundation to get their content to the masses.  Beliefnet is an industry leader in opt-in Newsletter Subscriptions in the U.S. and relies on Sitecore to maintain its newsletter mailings and ensure the users’ experience is new and exciting. Together they provide the organization with the necessary tools and flexibility to maintain a professional web presence and exciting user experience.


Best Finance Site: TradeStation

Implementation Partner: BGT Partners

TradeStation is a professional electronic trading platform for financial market traders, used mainly by retail and relatively small investment operations. The unique advantages that have made the TradeStation platform an industry leader for over 10 years, is the ability to historically test and automate custom trading strategies. Second, is the unmatched speed of intelligent direct-access execution to all major ECNs, exchanges and electronic futures markets in one easy-to-use interface. TradeStation Group, Inc. was acquired by Monex Group, Inc allowing them to complement one another by utilization of technological development capabilities and customer and revenue bases.

BGT, a Sitecore Partner, gave TradeStation’s site the ability to tailor content to specific customer segments based on browsing behavior and content to CRM profiles using Microsoft CRM integration. They used customized workflow with specific permissions on approvals of content. These advance workflows allows very specific permissions to be set per user in the content creation and editing process, enabling many users to contribute and update while maintaining a strict control over the approvals and public promotion of content. TradeStation is pleased that the advanced OMS logic caters to both existing customer profiles and new visitors, and the comprehensive suite of templates can be used for almost any type of content.


Best Government Site: City of Cambridge, MA

Implementation Partner: ISITE Design

The City of Cambridge Massachusetts is dedicated to continuing to improve the quality of life for everyone in their community in an environment of excellence while maintaining a strong financial position including awareness of the impact on taxpayers. They provide effective online citizen service information and communicate information about the services, purposes, contact information, events, as well as providing online interaction with citizens, businesses, local colleges and universities and city visitors are all part of the web mission at the city.

The City of Cambridge worked with Sitecore Partner, ISITE Design to integrate four other large departments onto their Sitecore install. The site has continued to evolve with changes to the homepage layout, including the addition of significant WFFM forms, implementation of Google search, and the continued development of additional large departments. The engagement with ISITE Design helped select a modern .NET based content management system on which to build a sustainable, interactive platform. Sitecore was selected as the CMS that would most effectively scale to meet the City’s growing needs. Local and global tags were built into the system to allow for easy filtering throughout the install.  Sitecore was chosen for its scalability, feature set, accessibility to developer’s non-developers to manage sites and content. The usability and site experience for all City of Cambridge sites has increased dramatically with the move onto a more modern platform. The website has also started to offer new levels of citizen engagement and information distribution to its external users.

Cambridge Massachusetts

Best Healthcare Site: California Healthcare Foundation

Implementation Partner: Parse3

The California HealthCare Foundation works as a catalyst to fulfill the promise of better health care for all Californians. The nonprofit, grant-making philanthropy supports ideas and innovations that improve quality, increase efficiency, and lower the costs of care.  They deliver those ideas and helpful information online at

The California HealthCare Foundation worked with Sitecore Partner, Parse3, to build an engaging online gathering place that also provided a way to deliver their large library of content and information, through multiple marketing channels, in a synchronized and automated fashion. Using Sitecore tools for categorizing and organizing, Parse3 synchronized content across instances and across campaigns so that CHCF could share a large library of content in locations both on and off their public facing website.  A site visitor can now choose from a multitude of charts and blocks of information and put them into a “cart” for further use in a system referred to as a “chart cart”.  The site visitor can also choose their area of interest and automatically receive newsletter emails on their chosen topic. 

Additional improvements included the integration with a next-generation approach to enterprise search provided by Coveo search solutions.  Coveo technology was integrated into the site allowing for customized configurations and connecting and indexing information right from the Sitecore content tree.

A key benefit of the new site is from an organizational, usability and time-savings perspective.  Administrators can now deliver appropriate content items to visitors in a variety of ways creating an efficient use of both administrators and visitor’s time. 

Today, the new site also features engaging new graphics, new site architecture and a new user interface – using Sitecore’s solutions, and created by Parse3 in conjunction with agency partner, Project6 Design.

CA Healthcare

Best Insurance Site: The Co-operators

The Co-operators is a leading Canadian-owned insurance and financial services organization with more than $40 billion in assets under administration. Within three core areas of operation including Property and Casualty insurance, Life insurance, and institutional investments, the organization employs over 5,000 staff members. The purpose of The Co-operators website is to offer a consumer and client oriented destination with simple navigation. This search engine-friendly site can actively market products and services,  leverage social media and offer a suite of on-line services.

The Co-operators implemented Sitecore solutions by creating custom controls, integrated with backend systems. During this project, the team customized many aspects of the website, such as workflows, search, domain processing, and the page editor. Dynamic personalization for clients’ needs was put into place using a login infrastructure for online services. The Co-operators was eager to use Sitecore because of the superior architecture, robust marketing and usability features. By delivering an excellent product and visitor experience, on time and on budget, the organization gained approval and support to continue further development and enhancement of the site.

The Cooperators

Best Legal Site: Hanson Bridgett

Implementation Partner: Agency Oasis

Hanson Bridgett is a law firm with more than 150 attorneys in offices in San Francisco, Sacramento, the North Bay, Silicon Valley and the East Bay. Serving clients since 1958, they are well known in Northern California and have earned a national reputation in many of their practice areas. Hanson Bridgett’s diverse client list includes large national and global companies as well as many governmental entities, regional businesses and individuals. While keeping true to their California roots, their work increasingly takes them across state and national borders. The firm is driven by a commitment to diversity, charitable giving, pro-bono legal work and hands-on service.

Hanson Bridgett chose Agency Oasis, a partner of Sitecore, to replace their legacy site that leveraged a mix of custom content management functionality and static pages.  Their goal was to provide a visually compelling representation of the firm as well as to supply the marketing and editorial teams with the ability to make timely and meaningful content updates. The new site offers a different view for each visitor to the site based on content rotations within the homepage.  In addition, the site architecture can fully support personalization and conditional renderings due to the full usage of sub layouts with data source assignments. The solution provides the website to maintain a wide-array of content in a way that was not previously available to the Hanson Bridgett team in the past.

Hanson Bridgett

Best Leisure/Healthclub Site: Equinox

Implementation Partner: Hedgehog Development

Equinox is the preeminent luxury fitness company in the U.S. today with 8,000 employees. Committed to offering a full service wellness experience to maximize life, Equinox offers a totally integrated approach to fitness. With a reputation built on world class programming and an unparalleled member experience, Equinox has continuously expanded its lifestyle concepts and product categories to offer its discerning members full service spas, healthy gourmet cafes and upscale stylish athletic clothing boutiques. Equinox operates in key cities across the country and each club is architecturally distinct and custom designed to reflect the energy and culture of its neighborhood.

Equinox worked with Hedgehog Development, technology partner of Sitecore, to build a Model-View-Controller (MVC) site using an Enterprise CMS.  As a team, they succeeded in doing so, using Sitecore and a custom MVC consuming framework, resulting in more control over Equinox’s web architecture. The solution included direct integration into Sitecore data from Omniture, IBM WebSphere, and EdgeCast. They also performed integrations for a variety of other systems to have a full experience for the end users, including Facebook and Twitter integrations. Equinox now claims a significant portion of its revenue from online sales, and can be traced back to originating as a visit to the website. With Sitecore, Equinox has been able to accomplish this without a technically savvy editorial staff.


Best Manufacturing Site: Aegion Corporation

Implementation Partner: Roundedcube

Aegion Corporation is the newly formed parent company for Insituform, Bayou, Corrpro, CRTS, Fibrwrap, Fyfe and United Pipeline Systems. Aegion's companies are global leaders in infrastructure protection and provide proprietary technologies and services for the corrosion protection of industrial pipelines and for rehabilitating and strengthening sewer, water, energy and mining piping systems, buildings, bridges and tunnels and waterfront structures. Insituform realigned its corporation through acquisition and founding a new holding company, Aegion. The website consolidated multiple subsidiary sites, country sites, includes a secured product catalog; and provides the foundation for an employee intranet and customer extranet.

Roundedcube, a partner of Sitecore, implemented Sitecore CMS that manages the Aegion corporate website and individual subsidiary websites. Roundedcube worked with Aegion and Jager Creative, a strategic communication design partner, to redesign and develop this multi-website project and create a seamless enterprise-wide web experience in Sitecore 6.4.  The system has also been architected to include planned country websites, a secured customer extranet and employee intranet. Sitecore was the solution for a platform to contain multiple country sites, subsidiary sites, Extranet, Intranet and secured product catalog. The new corporate website,, serves as the central access point for corporate, investor and career information, and will also provide secure access to a new product catalog and ordering system.


Best Media and Advertising Site: Golf Channel

Golf Channel was the first fully digital production facility in the United States. They recruited an experienced management team and developed a varied programming schedule. Since then, the network has been the gold standard for other niche cable start-ups and has become golf's home on television. Golf Channel is available in more than 120 million homes worldwide through cable, satellite and wireless companies. In addition to being the leader in golf tournament coverage, Golf Channel is the home of innovative, insightful and entertaining programming, including news, instruction and original specials and series.

Working with an integration partner of Sitecore, HUGE provided Golf Channel with a robust set of Sitecore features for building a highly dynamic evolving high traffic website, along with an excellent set of administrative features.  The new Sitecore implementation allowed them to publish real-time news content integrated with a high-performance Content Delivery Network to engage visitors with tailored experiences for their local market. Personalization was implemented to deliver geo-specific weather, tee-times, course availability and user profile related data. The team achieved a very fast and lightweight site which performs more efficient publishing workflow, improved page template flexibility, and quicker time to market with new features.

Golf Channel

Best Product Catalog Site: Promega

Implementation Partner: Horizontal Integration

Promega Corporation is a leader in providing innovative solutions and technical support to the life sciences industry.  The company’s 2,000 products enable scientists worldwide to advance their knowledge in genomics, proteomics, cellular analysis, molecular diagnostics and human identification.  Founded in 1978, the company is headquartered in Madison, WI, USA with branches in 15 countries and over 50 global distributors. 

The internal developers and creative team of Promega worked with Horizontal Integration, a partner of Sitecore, to provide scientific information and resources to the life sciences community and to sell Promega products. With over a million pages total, the main focus of this project was rebuilding the navigation and the multi-Language support. Promega Corporation runs their e-commerce and scientific portal on Sitecore and is most proud of a scientific, thoughtful site designed to provide end users with the information they need.


Best Professional, Business, and Personal Services Site: Iron Mountain

Implementation Partner: Verndale

Iron Mountain provides information management services that help organizations around the world to lower the costs, risks and inefficiencies of managing their physical and digital data. The company’s solutions enable customers to protect and better use their information so they can optimize their business and ensure proper disaster recovery, regulatory compliance and legal discovery. Founded in 1951, Iron Mountain manages billions of information assets, including business records, electronic files and medical data for more than 150,000 organizations.Iron Mountain teamed up with Sitecore to unify its brand and customer experience across its various global websites.  The site was designed to make it easier for prospects and customers to find information relevant to them.  Iron Mountain took advantage of Sitecore’s marketing suite and business rules engine to create more of a personalized experience for their visitors. Iron Mountain now finds it easier to manage content-rich pages and has implemented functionality so that visitors can access personalized content from the Knowledge Center section of the company’s website. . Already, Iron Mountain has received positive feedback from customers and others, who have remarked on its  increased speed and look and feel.

Iron Mountain

Best Real Estate Site: MAA

Implementation Partner: NavigationArts

MAA is a leading performer in the apartment real estate industry with an award-winning portfolio of multifamily housing that stretches across the Sunbelt region of the United States. Their current portfolio encompasses more than 48,000 apartment homes. With over 25 years in the real estate industry, MAA has gained extensive experience in all phases of multifamily real estate investing, such as acquisitions, redevelopment, new development, property management and disposition. The purpose is to provide online information and services to their four primary constituencies:  prospective customers, existing customers, employees and the investment community.

MAA and Sitecore’s website developer partner, Navigation Arts, created a design to showcase each property’s unique qualities and personality while presenting the co-branded relationship of the corporate brand. A build-as-you-go brochure feature allows users to design a unique and custom brochure for their apartment search. The website integrates with MAA’sonline application product, allowing customers to apply and receive an instantaneous screening result for an individual apartment, and allowing residents to pay rent and submit service requests online.  MAA has been extremely pleased with the Sitecore product, and looks forward to continuing to find ways to make the most of its features and capabilities.


Best Restaurant Site: Applebee's

Implementation Partner: MRM

Applebee's is the world's largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Kansas City, Mo., Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's Neighborhood Grill & Bar(R) is a DineEquity, Inc. brand and is franchised and operated by Applebee's Services, Inc. and its affiliates.

MRM, a Sitecore certified partner, launched the new in September, 2011 after extensive redesign and development.

The design adheres to the goal of providing the end user with a simpler and direct site experience by bringing the most heavily engaged features to the forefront of the site. Understanding that provides an experience that is location-based, the site is intended to help users find items of interest and locate the closest Applebee’s restaurant to enjoy them.  

An important user experience feature on the site is the dynamic menu that gives site visitors instant access to the broad range of menu choices available at their Applebee’s location.  This menu is customized by location and the data is drawn directly from Sitecore’s content cache. Equally important are considerations that were taken around how a user’s interaction with the online menu is different than with the physical in-restaurant menu. Site visitors are able to interact with the menu in a meaningful way. They may then find and share menu items that interest them.

From a development perspective, the solution utilizes best-in-class HTML/CSS coding practices, ensuring a consistent experience across a variety of browsers and devices.  Being able to customize the final HTML/CSS code through Sitecore allowed the Applebee’s site to use advanced JQuery-based menus for the most optimal user experience.

The Web site now lives on a platform that is scalable and will provide growing return against business objectives as future phases and iterations are launched in 2012.


Best Retail, Wholesale and Consumer Site: Ripon Athletic

Implementation Partner: Aware Web Solutions

Ripon Athletic is the United States leading manufacturer of custom-made and high-quality athletic team uniform apparel. The uniforms are made for high schools, colleges and professional sports teams in Japan, Europe, Canada and the US. All of Ripon’s products are custom-designed and handmade to-order in the U.S. and are sold worldwide through regional representatives and sporting goods dealers. These dealers and their customers rely on the website to instantly and dynamically create and customize athletic uniform designs for sports teams and leagues large and small.

Ripon Athletic engaged Aware Web Solutions, a Sitecore partner, to update and enhance its dated web presence and improve customer access with their website and related Uniform Design Center (UDC). Aware and Ripon developed a strategic and collaborative relationship resulting in a redesigned website that features Sitecore as the CMS platform. The new site offers a very productive, interactive sales tool through the new UDC application. The exclusive UDC is unique due to its advanced Flash functionality and integration with Sitecore CMS. All of these features have combined to provide Ripon Athletic a better brand presence online that is more appealing to a wider range of new customers. Customer engagement with the interactive UDC helped the company increase sales and the future use of the flexible UDC will fuel more growth.

“As a smaller, family-owned company that prides itself on maintaining very high quality standards using modest resources, we needed a strong solution for implementing online the continual additions and enhancements of our sports team uniform designs,” said Jon Derleth, operations director of Ripon Athletic. “We worked with Aware to configure Sitecore to handle our complicated product design integration needs on the backend so our ongoing maintenance on the front-end was easy for us to take-on and own.”.

Ripon Athletics

Best Technology Site: Sage

Sage North America has developed through the efforts of entrepreneurs who built their successful products and businesses with a sincere customer focus. Today, Sage represents the culmination of that combined entrepreneurial spirit, drive, and vision. With roots reaching back to the 1970s, their company has evolved to meet the changing needs of their customers through a combination of internal product development and acquisition. For more than 30 years, Sage has assisted small and midsized businesses with a wide range of business management applications and services.

Since early in 2010, Sage has been rapidly evolving its brand strategy which is centered on delivering a superior customer experience. A key element is customer experience through the Sage websites. To answer that need in part, Sage successfully integrated Sitecore’s membership and roles with  their newly implemented ERP system and online customer community systems.  The Website design was extendable to additional packaged products or any custom applications. Sage integrated a custom web commerce application with Sitecore using SOA architecture; along with an enterprise class e-commerce system that was developed that includes e-commerce content management within Sitecore. The most impressive aspects of their solution is how they migrated so many sites onto the platform and integrated them into many other enterprise systems. Marketing teams can now proactively make changes and publish these updates real-time. Saving time was the key benefit of this process, allowing Sage to focus on continual improvement.


Best Telecom Site: Verizon Insider

Implementation Partner:  Modal Digital Agency is an interactive hub that bridges online experiences with offline, in-person events to create a deeper, more-meaningful relationship between the Verizon brand and consumers. The site incorporates online promotion of contests and local events with the latest in Verizon Wireless technology and makes this information relevant to the daily lives of consumers across the United States. Users can share Verizon Insider content on Facebook and Twitter, enter contests and sweepstakes, comment on blog posts, and download apps. They can also learn about new products and services, win tickets and prizes, and enjoy exclusive online vignettes by artists and athletes.

Modal Digital Agency, a Sitecore Partner, implemented the Sitecore solution for Verizon Insider in 2011. The relaunch included an extensive revamp of the site including the addition of custom blog and gallery modules, Facebook application integration, mobile content, and automated location-based content. The blog and gallery modules on were custom-built for distribution across other Sitecore platforms. On local pages, a custom blog-styled template quickly promotes local events. The results included increased consumer interaction that flows seamlessly from offline events into online conversations, blog posts, social sign-ins, contests, video uploads and an overall interactive user experience. Modal is proud to have developed Verizon Insider into an engaging, customizable site with impressive ROI for consumer awareness, enthusiasm and retention.

Verizon Insider

Best Tourism Site: Travel Alberta

Implementation Partner: non-linear creations

Travel Alberta is the tourism marketing agency of the Government of Alberta. Their tourism framework programs are designed to assist their tourism industry to market their products all over the world. is the centerpiece of a significant campaign launched by Travel Alberta to rebrand the province in the mind of potential visitors.  Its purpose is to present a compelling image of Alberta, engage prospective visitors with the broad range of activities Alberta has to offer. It also allows prospective travelers to identify exciting travel opportunities and connect these prospects with travel operators in the province.

Travel Alberta teamed up with Non-Linear Creations, a Sitecore partner and initialized the design phases with Travel Alberta by co-developing the information architecture and initial design composites. Travel Alberta was favorably impressed with Sitecore’s usability and extensibility, particularly the ease of users updating content. The site leverages video and high resolution photography to create deeply inviting vision of the province as a destination. This was crucial for to be effective because visitors must be deeply engaged by the potential of a visit to Alberta. also incorporates a custom social media module that accesses both Twitter and Facebook APIs and is bi-directional. Travel Alberta can update their content, target promotions, and integrate their marketing approach to personalized marketing and web engagement automation for all of their visitors.

Visit Alberta

Best Web Application: TravelSmart

Implementation Partner: FCV Technologies

TravelSmart engages, inspires and educates residents of Metro Vancouver to make smarter travel choices. Their mission is to reduce the percentage of trips made by single occupancy vehicles in Metro Vancouver, and help reduce congestion and pollution. TravelSmart creates awareness of how travel choices can benefit you and the community around you through tools, information and by combining innovative design with a solid and scalable platform.

TransLink worked with FCV Technologies, a partner of Sitecore, to build momentum and promote sustainable travel imperatives to Metro Vancouverites. TransLink (Metro Vancouver’s Regional Transit Authority) developed TravelSmart as a consumer facing sustainable transportation brand to be built on the Sitecore CMS platform that would support multiple phases over the next several years. Sitecore’s ability to run multiple unique sites was a significant feature that allowed them to use it for various initiatives, including the TravelSmart Tracker application. The site uses gameification techniques to encourage repeat usage and integration of TravelSmart into people’s everyday lives. Readers can interact by tweeting, Facebook liking or commenting on the article. The site currently has over 9,000 registered members, with online activity steadily climbing as new articles, tools and resources roll out.