Sitecore Partner: SolutionSet
The California Lottery, one of the 10 largest lotteries in the U.S.,
is a state-run organization that generates over $1 billion annually of
supplemental funding for California schools. Over time, the California
Lottery web properties had grown to encompass many different websites
that were managed by different teams using various technologies.
SolutionSet partnered with the Lottery to transform their website from
an information-based experience to a new player-centric entertainment
destination. Ultimately, the Lottery wanted to increase the overall
supplemental contribution to California’s public schools by improving
brand image and engagement, efficiency, and sales.
Sitecore Partner, SolutionSet, worked with the California Lottery to
improve their overall online presence through integrating a holistic
range of services including strategy, user experience, content, visual
design, technical and hosting architecture, and software implementation.
We designed a stunning visual interface that improved and unified the
branding of the site and a clear, intuitive site navigation. To build an
information-rich and fun user experience, videos of draws and winner
stories, social link sharing, user-oriented FAQ’s, and accurate
aggregated gaming information were integrated into the new site.
SolutionSet equipped the Lottery with a robust new integrated website
that runs on the ASP.NET platform, integrated with Sitecore CMS, plus a
sophisticated custom data management and caching system to ensure
accuracy, integrity, and timeliness of game data. The site is integrated
with Coveo for search capability, Ooyala for video CMS, AddThis for
social link sharing, and Web Services to enable single sign on, account
management, and data capture.
With the new Sitecore CMS, making timely content updates is much
easier for the California Lottery and because the information is up to
date and well presented, there are also less customer service calls. Not
to mention, the new platform ensures that the California Lottery can
handle large spikes in traffic with ease. In fact, just one month after
launching, the new California Lottery website experienced the largest
lottery jackpot in North American history: the $640,000,000 MEGA
Millions® jackpot in March 2012. On that single draw date the Lottery
supported more than 12 million jackpot enthusiasts visiting the site in
search of information and winning numbers—quite an impressive win.