Carnation Group

case study details

Carnation Group creates an innovative, highly experimental site with a dynamic layout based on Sitecore

Carnation Group is a Sitecore solution partner headquartered in Budapest with offices in Bucharest, Vienna and Belgrade. The agency provides digital creative solutions with services including ideation, design, development, coding, research, planning, measurement and optimization.

Challenge

As part of a comprehensive brand overhaul after more than 7 years of using its previous brand and visual identity CarnationGroup needed a new site.  The outset was to create an innovative, highly experimental site with a dynamic layout and an overall experience that leverages all that HTML5 has to offer.

The agency sought a solution that allowed showcase its work and competencies and also act as its central digital hub for all its communications, be tablet and mobile optimized while having social media fully integrated into its core. Thus, they had to find the appropriate technology solution through which the experience would be impeccable regardless of what device the visitor used for browsing, be it large screen monitors, laptops, tablets, iPhones or desktop machines.

Solution

Carnation Group chose Sitecore’s CMS software as their platform.

“Sitecore is continuously working on their products, adding new features and possibilities year-by-year, it follows the Microsoft standards, so it`s easy to learn and work with. Using the content infrastructure of Sitecore it was really easy to implement and extend as much as possible”, explains Tamás Varga, CTO of Carnation Group.

Result

The new web presence has many features and is now absolutely state-of-the-art and at the same time can be updated quickly and easily. Therefore user experience has improved and website traffic has increased. Furthermore, the Carnation team has saved significant time and resourced updating and managing the website content.

The new site and its custom-designed mobile version already garnered several international awards including 2 FWAs, an AWWWARDS Site Of The Day and a Silver on the European Design Awards in Helsinki.

Technical Description

Solution Special Ingredients:

  • SEO
  • Mobile version: http://m.carnationgroup.com/ 
  • DMS
  • Integration of six social media channels: Facebook, Twitter, YouTube, flickr, Vimeo and LinkedIn
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