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Once upon a time, Search Engine Optimization was something you could handle as a organization by managing your site well, and by creating great content. As a Web Content Management (WCM) vendor, I used to advise customers on how to maxize your search engine marketing efforts through a series of on-page best practices, to ensure you placed well in search engine results pages (SERPs) and maintained that position over time. We've even held webinars on the subject, like our Increasing your website's pull webinar. Over the years though, on-site and on-page SEO efforts gave way to increase relevance for inbound linking, and other off-site and off-page factors. The quandry of course, is how to enable our customers to be able to marry their on-page and on-site SEO efforts, with their off-page and off-site efforts. Well, I believe we've now got the answer...
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Late last week, Gartner published its 2010 WCM Magic Quadrant. I’ll share my thoughts and hope you’ll share yours. The BIG news for Sitecore was that we are the only .NET vendor in the leaders quadrant.
Tag: Analyst Community, Awards and Recognition, Community, Future of WCM, WCM Marketplace
Over the last week or two, I've had several people ask for my perspective on some of the recent industry activity, including Day's acquisition by Adobe, and Fatwire's relationship with EMC. I think overall this is a very good sign for the WCM industry as a whole, and it signals a validation of the new emergent trends that Sitecore helped to pioneer several years ago.
Tag: WCM Marketplace
Recently I wrote an article for CMSWire for their Web Engagement section about the relevance of relevance. In the article, I talk through why I think the marketplace is moving towards delivering more personally meaningful content, and why relevant content matters.
Tag: Online Marketing, Website Visitor Context, Personalization, Online Campaigns, Future of WCM
Now that I've looked back at 2009, lets turn towards the future and forecast what I think is in store for us for 2010. I mentioned in my review post that Web Content Management as an industry has gotten cool and fun again, and we're seeing lots of bursty innovation. The geek in me loves that, but the business guy demands to know the value all this arm waving will bring. What I've pointed out several times in the past is that WCM technologies are starting to incorporate key business functionality into their products that help improve business impacting results a website has on an organization.
Tag: Future of WCM
I recently spoke on a double header webinar with several other organizations including the Online Marketing Institute, Jive Software, WOMMA and of course Sitecore. We had record breaking attendance that day, for me personally, as well as the other organizations on the webinar. As you can imagine, we had way more questions that we could answer, so I’ve copied the list of questions that were asked of me on that webinar, I've and tried to answer the questions as best I could without writing a novel. So, here goes…
It's a new year, indeed a new decade, so it seems only appropriate to take a look back at how we got here, in the field of Web Content Management and here at Sitecore. 2009 was a tough year for a lot of companies, and I'm often asked the question "How is Sitecore doing in this economy?" and questions to that effect.
Tag: WCM Marketplace, Future of WCM
It's been quite an exciting couple of weeks in the WCM world with 2 major analyst firms releasing reports that rate key vendors in the market. Both Gartner and Forrester published new reports, and the reaction and debate on the Gartner report has been spirited to say the least.
Tag: Analyst Community, Online Marketing, Awards and Recognition
Over the last several months, as we've been preparing to launch the new version of Sitecore CMS 6.1 and the new Online Marketing Suite (OMS), I've talked a lot about the "why" behind the direction we've taken our products. In speaking with analysts, partners and customers, some of the same questions came up over and over again, and I'd like to share some of those questions and their answers with you, and give you a idea of why we're taking the direction we're taking.
Tag: Online Marketing, Future of WCM
Where are we all going? I ask myself that a lot. And the "we" I'm referring to is the WCM industry in general. I've been saying for years now that it's not about editing content anymore. It's pretty clear to me that everyone has figured out how to build a pretty usable interface. Heck, even the oldest of vendors have finally gotten on that bandwagon. Nope, that's just blocking and tackling. So what's next?
Darren is broad technologist with a deep understanding of the Web CMS marketplace. Early in his career he served as Director of Technology for a large financial organization. He subsequently ran e-Commerce operations for a large regional Consulting organization, building sizeable e-Commerce and CMS solutions for enterprises.
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