7 Web Analytics Execs Must Know
This webinar will give you new insights into improving business performance with web analytics, and show you some of the important bottom line metrics you can derive from clickstream metrics.
These insights come from Ron Person’s 30+ years as a performance consultant as well as tips from the 20+ books he has written on using software to improve performance.
You will learn how to:
- Accelerate lead generation and buying cycles
- Highlight the marketing spend that has the greatest impact
- Identify changes in customer preference and buying triggers
- Reveal branding and competitive changes
Key takeaways:
- A proven process to identify Critical Success Factors and the Critical Few Metrics
- Definitions of high-value metrics
- Examples of Next Generation executive dashboards
Download podcast (audio only) or register below for the full webinar recording with video.