“Today’s successful digital marketers recognise the need to maintain a consistent level of intimacy across all customer exchanges. These principles serve as the basis for the new Web Engagement Management paradigm, and the companies that embrace this shift will excel beyond those who continue to focus solely on web pages.”
-Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; featured presenter
Demystifying Web Engagement Management:
Why it’s Crucial to Your Business and How You Can Master It
Web Engagement Management (WEM) is changing the way organisations understand and interact with their customers. Companies that have already optimised new technological and strategic advancements associated with WEM are proving to have huge advantages over competitors.
But what are WEM’s important characteristics, and how do you properly implement them into your marketing strategy? How do you determine how far your company has already progressed in implementing the WEM framework? Scott Liewehr, Sr. WCM Consultant at The Gilbane Group, will address these questions as well as:
- Determine where your organisation is on the WEM maturity model
- Present a vision that you can take back to your team of what your organisation has to gain by embracing WEM
- Describe how content optimisation, multi-channel management and sales automation fits into the WEM framework
- Provide practical, step-by-step advice for implementing WEM strategies with your website
- Describe the differences between quality and quantity analytics measurement, and its impact on the customer experience
Download podcast (audio only) or register below for the full webinar recording with video.