Online Content Speaks Volumes
The Aberdeen Group, a leading research firm, surveyed 300 organizations to determine which are Best-in-Class, Average, and Laggards for online web content management and delivery, and explains what Best-in-Class is doing. The contents of this white paper may help you justify your online initiatives or reconsider your priorities.
Aberdeen used four key performance criteria to distinguish Best-in-Class companies, including:
- Visit Duration
- Page Views
- Search Engine Presence
- Conversion rates
We will discuss how Best-in-Class shared several characteristics which separated them from the pack. Going forward, several recommendations are identified to achieve Best-in-Class performance from either a “Laggard” or “Average” status. Content for this webinar came from the white paper, Online Content Speaks Volumes, by the Aberdeen Group.
Download Podcast (audio only) or register below for the full webinar recording with video.