This two topic webinar is hosted by the Online Marketing Institute, and Sitecore's session on maximizing website conversion is followed by Jive Software's presentation on the topic of "succeeding in a conversation economy by leveraging social media," presented by Jive Software.
Stephen Covey, author of “The 7 Habits of Highly Effective People,” which has sold over 15 million copies, identified principles which also apply to maximizing your ad spend through website improvements.
Darren Guarnaccia, an expert in enhancing the business value of websites, will discuss these leading principles and demonstrate the most effective ways to move visitors beyond your landing pages towards conversions.
This webinar will help you become more effective in:
• Segmenting and balancing user experiences with site goals
• Delivering value back to your web visitors by waiting for the right moment
• Learning to learn: listening to your segments, and optimizing messaging
• Providing the ongoing content and experience for which visitors hunger and return