White Paper & E-Books
Erfahren Sie mehr über Leadership in einem unserer White Papers und E-Books.
White Paper & E-Books
What five criteria do IT managers need to consider to ensure a successful CMS/DMS evaluation process?
Drive targeted traffic and more leads to your website by using social media to create extended online communities.
Learn five ways to validate your marketing ROI – and
impress your CEO – by tying all of your efforts directly to top-line growth generation.
By incorporating the best practices featured in this paper, you’ll have the basis for an SEO strategy that can help you more easily adapt to changes in search engine algorithms, visitor behavior, and device types.
Discover six key success factors to help ensure that your company’s web CMS solution is developer-friendly.
Leading technology-industry analyst firm The 451 Group evaluates Sitecore's position in the Web Content and Web Experience Management industries.
Based on Aberdeen's survey of over 220 organizations, this study gives you the hard data you need to drive your mobile efforts.
An Aberdeen Group study surveyed 157 enterprises on using Web Content Management and the link between revenue and online content management.
This report provides insight into how to achieve greater top-line revenue growth and improve lead management through aligning the sales and marketing processes.
An Aberdeen Group report compiled insight from 1,740 companies to create a comprehensive assessment of current challenges and the future of WCM.
This paper examines the heightened requirements for a web-enabled business strategy and ranks the WCM vendors that are best equipped to meet these needs.
Your CMS plays an essential role in effectively delivering a personalized experience on any platform, whether a large screen PC or a mobile device.
This whitepaper provides recommendations on campaigning with content to develop market awareness and deliver results.
Dieser Bericht stellt dar, welche Schlüsselanforderungen es bei einer CMS Beurteilung gibt.
Eine Connected Marketing Strategie aufbauen, die die isolierte Betrachtung von E-Mail, Web, Mobile, Social und anderen Kanälen zu Gunsten einer höheren Konversion und besser eingebundenen Kunden aufbricht.
Digital industry veterans share their insight on how to avoid top “site-killer” disasters.
Get the most out of your online channels to connect with customers, keep them engaged, and entice them to do business with you.
Achieving predictive personalization across multiple channels? It's easy with the right tools.
Read the June 2011 report from Forrester Consulting, "How To Identify Online Marketing Suite Requirements."
Die Rückkehr zum ‚Return on Investment‘
(ROI) von Sitecore CMS für seine Kunden
Read the July 2011 report from Forrester Consulting, "The Forrester Wave™: Web Content Management For Online Customer Experience."
The online retail landscape offers increasing opportunity, but also greater competition. Learn how to distinguish yourself from the pack by giving your visitors the richly interactive online experience they crave.
Traditional web analytics is all about aggregate data, without providing insight into how engaged your audience is as a result of marketing efforts.
Gartner's case study on Tensar International, which integrated back office applications with Sitecore CMS and saw 4x increase in registered leads.
Dieser Gartner Magic Quadrant Bericht beurteilt führende Web CMS Anbieter und bietet eine Übersicht über den Web CMS Markt.
Websites that use search technology, advanced analytics and the most dynamic aspects of Web content management will more accurately recognize and address changing user needs.
Most websites fail to work the way visitors to the site want them to work. Business leaders expect their sites to engage, influence and inform visitors. This report looks at ways to close the significant gaps that damage the customer's Web experience.
A Gilbane Group study on how organizations can optimize their global content value chain.
Es ist für jedes Unternehmen wichtig, eine Web Content Management (WCM) Lösung zu wählen, die sowohl die unmittelbaren Anforderungen erfüllt und langfristige Unterstützung bringt, als auch den strategischen Geschäftsbedürfnissen nach Veränderung und Wachstum genügt.
This whitepaper and accompanying workbook provide you with a step-by-step guide to molding the customer experience on your website.
Download the technical article bundle: technical and operational concepts of implementing a Sitecore-based solution.
An Aberdeen Group paper based upon a recent survey of 300 organizations regarding Best Web Content Management practices.
Das führende europäische Analysehaus Ovum Butler Group, hat seinen Technology Audit der Sitecore CMS Produkte im November 2009 veröffentlicht.
Building a branded community to engage more loyal customers, build buzz, and capture both mind share and market share for profitable results.
Sitecore integrates print into the customer journey, creating a cohesive experience as customers hopscotch between online and offline channels.
Empowering marketers with management of their content as well as the context (and flow) of their websites.
Technical best practices in implementing the Sitecore CMS for your website.
This analyst guide to evaluating Sitecore encompasses hands-on product testing, customer interviews and implementation monitoring. See how Sitecore scores for business users and technologists in key criteria like usability, scalability and marketing/sales tools.
Sind Sie bereit für die mobile Revolution? Lernen Sie, wie Sie mit vorhandenen und neuen Kunden durch eine Multi-Channel Interaktions-Strategie, die Mobile-, E-Mail- und Web-Aktivität umfasst, ins Gespräch kommen können.
Analyst firm SiriusDecisions, Inc. provides an introduction to Sitecore with this comprehensive vendor profile.
Dieses Handbuch bietet einen Einblick in die derzeit verfügbaren WCM Wahlmöglichkeiten, behandelt die Auswahlvoraussetzungen für IT-und Business Nutzer und bietet Beratung hinsichtlich einer erfolgreichen WCM Evaluierung.
Der ‚Sirenengesang‘ von Open Source ist mächtig, verspricht er doch Softwarelizenzkosten zu beseitigen und Einlass zu einer leidenschaftlichen, globalen Entwicklungsgemeinschaft zu gewähren. Aber sollten Enterprise-IT Unternehmen darauf hören?
Bock & Company's report on the advantages of using Sitecore CMS to build an interactive web presence.
The next phase of the digital revolution is moving beyond traditional web content management systems to interact with customers in new channels and in new ways. Enter the customer engagement platform with marketing capabiltiies for end-to-end customer lifecycle management.
Sitecore ermöglicht dem Marketing mit Interessenten einen übergreifenden Dialog zu führen und Interessen immer besser zu verstehen.
Building a complete, 360-degree view of your customers- grow your business by turbo-charging your marketing campaigns and your sales enablement efforts with the Online Marketing Suite.
Erfolgreiches Marketing muss heute einen Spagat machen: über Massenkommunikation für
Reichweite sorgen und gleichzeitig mit Interessenten individuell in einen Dialog zu treten.