Aberdeen Group: Sales and Marketing Alignment
Learn how to get your sales and marketing departments on the same page in this analyst report incorporating data from 453 companies from the Aberdeen Group. You’ll learn about the common characteristics of best-in-class performance from companies that have aligned their sales and marketing functions.
This report demonstrates:
- How to achieve greater top-line revenue growth with as much as 20% revenue improvement via shared processes and capabilities
- How to realize best-in-class performance by clarifying workflows and developing a mutual understanding of lead management activities
- How to produce optimal results through common goal identification and defined responsibilities
Achieve best-in-class results through combining collaboration and cooperation for peak performance.