This whitepaper talks about the benefits of building branded communities, and how Sitecore can be leveraged to achieve these solutions. A branded community is a venue that combines your own published content with your customers’ contributions, captured through online comments, threaded discussions, blog posts, shared photos, and the like.

Social-enabled websites powered by Sitecore's extensible WCM platform allow you to differentiate your online experiences from your competitors, and expand your fan-base of loyal customers. It’s all about engaging your customers, maintaining trust, and reinforcing your reputation as a credible source.

As a result, you can focus on what it takes to engage with your customers. With Sitecore as the underlying platform, you can build the buzz behind your business activities, enhance your reputation, and in the process capture both mind share and market share for profitable results.