Analyst firm SiriusDecisions, Inc. compiled this vendor profile of Sitecore and Sitecore's web content management system product offerings.
According to the report, "While WCM functionality is increasingly overlapping what is found in marketing automation platforms (MAPs), most organizations adopting WCM integrate it with a MAP, a sales force automation (SFA) system or other applications to create a dynamic online marketing engine."
SiriusDecisions, Inc. looks at the technology and vision of Sitecore in the WCM sphere and assesses the digital marketing capabilities and marketing automation functionality of the newest release of Sitecore's Customer Engagement Platform.