Sitecore Global Virtual Summit 2017

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Best practices for contextual relevance at scale with AI-powered search


Delivering relevant, personalised content at exactly the right time is the goal of every marketer. In fact, 74 per cent of website visitors expect personalised content when they come to your site. The difficulty comes with scaling this effort as your visitor base and audience grows. Manually adjusting the relevance and personalisation of the website becomes a massive resource and time investment. There is a way to deliver personalisation - that scales. AI-powered search apps with native Sitecore integration use machine learning to deliver contextual relevance 'out of the box' and automate the tuning analysis of your website search. The result? Marketing leaders are able to create Sitecore websites that automatically combine assets, product offers and content - completely personalised for each visitor's unique activity, profile and intent.

In this session you’ll learn how you can deliver the most contextually relevant results to your visitors who use search as their primary navigation on your Sitecore website. Coveo Chief Marketing Officer Mark Floisand will provide best practices for developing contextually relevant brand experiences on your website, while delighting your customers and increasing your conversion rate.


About the presenter

Mark Floisand

Mark Floisand

Chief Marketing Officer, Coveo
Mark has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and startup companies across three continents including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa, and an MBA from the University of Durham in the UK.

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