Sitecore Global Virtual Summit 2017

Ten weeks Ten digital marketing topics Turn your digital experience into meaningful engagement.

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Creating contextually relevant and predictive digital experiences

Only relevant encounters will drive your business. Discover how to create the most effective digital experience for your website visitors, by empowering them with relevant and exceptional interactions at every digital touchpoint. It is possible to deliver this relevance at scale with a Sitecore website - and we'll show you how. The Coveo Relevance Maturity Model ™ is your tool to identify what level of relevance maturity you are at today, where you could be and what you need to do to get there. In this session, Coveo CMO Mark Floisand will share how to use the CRMM to evaluate your business and understand the outcomes of delivering relevance at scale.

About the presenter

Mark Floisand

Mark Floisand

Chief Marketing Officer, Coveo
Mark has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and startup companies across three continents including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa, and an MBA from the University of Durham in the UK.

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