Conventional marketing wisdom dictates that we must test, refine and retest our messages and offers continuously to ensure that they resonate and that our tactics convert to leads or sales. And those that perform well, we repeat and refine, and those that don't, we retire or rework. It's the key to successful marketing, and it's a tedious and resource intensive process. Or is it?
Today's leading marketers are harnessing the power of technology, and specifically, AI and machine learning, to automate testing and refinement of messages on their websites and digital properties. And they are doing it a scale never before possible. With the help of A/B testing capabilities, pipelines and machine learning, AI-powered search can gather insight from every single visit and interaction, analyse several micro-points of data, assess what content, messages and assets perform best for different users, and then automatically boost them for similar audiences. And it doesn't take a huge team of marketing interns and analysts to do it, nor does it takes months of sifting through spreadsheets. In this session we'll explore how your marketing organisation can leapfrog the competition by leveraging machine learning to deliver testing and optimisation at scale to ensure that your website produces the results you need.
This is a complimentary webinar series hosted by Sitecore. Please note that this webinar is held in English.
Can't make this time? Register anyway to receive a copy of the recording. The recording will be shared via email to all registrants within 48 hours of the webinar being presented.