Sitecore Global Virtual Summit 2017

Ten weeks Ten digital marketing topics Turn your digital experience into meaningful engagement.

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Optimisation at Scale: leveraging AI to improve digital experiences


Conventional marketing wisdom dictates that we must test, refine and retest our messages and offers continuously to ensure that they resonate and that our tactics convert to leads or sales. And those that perform well, we repeat and refine, and those that don't, we retire or rework. It's the key to successful marketing, and it's a tedious and resource intensive process. Or is it?

Today's leading marketers are harnessing the power of technology, and specifically, AI and machine learning, to automate testing and refinement of messages on their websites and digital properties. And they are doing it a scale never before possible. With the help of A/B testing capabilities, pipelines and machine learning, AI-powered search can gather insight from every single visit and interaction, analyse several micro-points of data, assess what content, messages and assets perform best for different users, and then automatically boost them for similar audiences. And it doesn't take a huge team of marketing interns and analysts to do it, nor does it takes months of sifting through spreadsheets. In this session we'll explore how your marketing organisation can leapfrog the competition by leveraging machine learning to deliver testing and optimisation at scale to ensure that your website produces the results you need.


About the presenter

Simon Langevin

Simon Langevin

Production Manager, Coveo
Simon is a product manager for Coveo for Sitecore. He ensures that partners and customers are using Coveo for Sitecore at its full potential. Simon has a bachelor's degree in Business Administration and a certificate in Computing from Laval University. Simon is a Sitecore Professional Developer since 2014 and part of the Coveo family since 2013.

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