Federated Experience Manager (FXM) is a module that you use with the Sitecore® Experience Platform™ (XP) to both serve web content as well as capture visitor behaviour on non-Sitecore sites. The customer interaction data is stored in Sitecore XP’s database (called Sitecore® Experience Database™ or xDB). FXM essentially enables you to personalise the information on sites you own but that are not managed entirely by Sitecore.
Federating content management across all your web properties lets you deliver personalisation to your customers across all networked sites. It's especially helpful if your company has grown by acquisition and you now manage a network of different websites on different architectures, as it offers a quick and simple way to deliver consistent, cross-platform content management.
Using Sitecore XP, you register your site in FXM as a source to track visitor information. Then, using the appropriate parameters for personalisation, segmentation, events and goals, the pages on the external system can be used to both track and deliver personalised experiences.
FXM is included as a free feature in Sitecore XP, so you simply activate it on XP with a license key.
Easily add a new external site to begin. See a list of sites you are tracking.
Manage FXM functions with a toolbar that configures Sitecore actions from your non-Sitecore managed sites.
Get started quickly with detailed guidance from our Documentation site.Learn more
Our Documentation offers a list of compatible browser and session types for FXM.Learn more
A three-part blog from Paragon Consulting Lead Architect Dusty Eves provides an introduction to Sitecore FXM.Learn more