Sitecore® Social Experience

Three different social solutions give you added functionality to know your customers better, market to them in context of their interactions and target them in paid social campaigns.

A trio of options for social functionality

Whether you want to add social information to customer profiles already in Sitecore® Experience Database™, deliver targeted paid social campaigns or simply add blogging and other social functionality to your Sitecore website, we have a solution for you.


Social Connect is a service layer or API with pre-built connectors for Facebook, LinkedIn, Twitter and Google+ that allows you to build connections between your website and other social channels.

  • Enables social sign-on to Sitecore

  • Imports data that customers allow shared from social profiles into the Sitecore® Experience Database™, which gives you a picture into how they are interacting with your brand on social channels

  • As an open API, it lets you connect to any social media channel.

  • Lets you publish content to social media channels from within Sitecore

  • Works with Sitecore Web Experience Manager (WXM) also; but no social profile information is stored, so you can only publish content to social channels in-session


Komfo is a full-featured social media marketing suite that lets you listen, understand, respond, amplify and publish content on LinkedIn, Facebook, Instagram and Google+. Sitecore’s Komfo Connector lets you create custom audiences within the Sitecore® Experience Platform™ (XP) for connecting Sitecore to Komfo accounts.

  • Paid campaigns are tracked in the Sitecore® Experience Profile® for each customer, and Komfo provides an analytics overview of performance.

  • Optimises your ad spend by using contextual data to target a dynamic segment from Sitecore, in real time

  • Lets you personalise paid content you send based on rich social network profile information that’s shared or campaign goals that have been triggered by social interaction


Since 2008, Sitecore has partnered with technology partner Telligent to add social functionality to Sitecore. Telligent’s Social Starter Kit software runs either directly within Sitecore WXM or XP or side by side to let you nurture and manage your connected community through blogs, wikis, forums, reviews and polls.

  • Telligent is run on the Microsoft .NET platform and can be run both on-premises or in the cloud.

  • Most frequent use cases include social customer service, digital marketing and employee engagement

  • Your website’s social functionality is integrated with analytics, personalisation and digital marketing channels.

University of Southern Queensland

We were creating a lot of content ourselves, but we were also seeing large volumes of user-generated content coming from our students. We didn’t have a place to really showcase that and present it back in an effective, accessible way to our students. We’d also seen that social hubs are becoming hugely popular in the US, especially for planning events, and we saw it as a strong way to aggregate our content.

Helen Nolan, executive director of marketing and student attraction, University of Southern Queensland
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USQ screen grab

How it works

Sitecore Social Connect is included for free with Sitecore XP and WXM, so it’s accessible once you have a license. The Komfo Connector works with Sitecore XP only (not Sitecore WXM), and Telligent’s integration is published as an open-source SDK, along with samples, on GitHub.

How you buy

Sitecore Social Connect is free with licenses to either Sitecore XP or WXM; Telligent’s Social Starter Kit can be purchased through Sitecore for either XP or WXM, and licenses to Komfo are available directly from Komfo.

See Sitecore social options in action.

xDB Komfo
Create your custom list in Sitecore using the Experience Database, and with a few clicks you can use it in Komfo.
You can build your own dashboard in Komfo with your most important metrics—both dynamic and responsive.
Sitecore Social Connect enables you to set up workflows so that, for instance, only your social media specialist can approve and publish content to social channels.

Related resources 

Social Media Solutions brochure

Sitecore® Social Media Solutions

Our brochure outlines how our social media solutions help you ensure that your customers never feel disconnected—and neither do you.

Learn more
Sjur-Olaf Hanseid Bendiksen blog

Social media marketing and Komfo Connector

Global Sales Enablement Director Sjur-Olaf Hanseid Bendiksen blogs about how Komfo helps optimise social media spend.

Learn more

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