You can’t market in context without, well, context. You need up-to-the second information about where your customers are and what they’ve viewed, opened, clicked through or bought from your brand. A single marketing repository of customer interaction data, the Sitecore® Experience Database™ (xDB) is a key feature of the Sitecore® Experience Platform™ (XP).
Sitecore recognises when a registered user comes to the site, and [it] uses custom algorithms to automatically present contextually appropriate content based on their [Microsoft] Dynamics profile.
Will marketing in context of current and past customer interactions with your brand deliver business value? Find out why we think the answer is a resounding 'yes'.Learn more
Learn why customer context is critical to managing effective experiences. And how to deliver it—now.Learn more
Sr. Product Marketing Manager Eric Knutson blogs about the visual capabilities and differences between Path Analyser and Page Analyser.Learn more