Context marketing

Marketing in context of your customer’s past and current history of interaction with your brand is the only way to deliver a personalised experience.
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Delight demanding digital customers

Demanding Impatient Fickle Modern customers can appear impossible to please. But it’s actually never been easier to make them happy. When you have the ability to understand how they’ve interacted with your brand, where they are on their buying journeys and what they’re experiencing from your digital channels in the moment, you can offer useful, relevant, personal experiences at exactly the right times, regardless of where your customers may be located. Marketing becomes wildly effective when you take into account the context of customer experiences. But it requires a shift in thinking—one that prioritises the customer journey; addresses app, data and organisational silos; and instils a discipline for testing and optimisation.

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Consumer disloyalty

96%

of customers would switch brands

if the brand promises one thing and delivers another
66%

of millennials find it highly aggravating

when personalised advertising is off-target
80%

say consistent shopping experiences

drive brand favourability
*Sitecore consumer brand loyalty study, Oct. 2015

What you need to market in context

Learn from the best

Pioneers in the field of context marketing have helped us identify seven of the most important lessons learned.

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The ABCs of context marketing

Context Marketing For Dummies shows you how every marketer can get started with context marketing to deliver personal, low-friction experiences—anytime, anyplace.

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Context marketing in action:

Watch how Sitecore customer, Danone Nutricia, markets in context—and wins the trust of mothers in the process, with pretty awesome results.

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Welcome to the era of context marketing.

Your marketing technology needs to deliver on three requirements to empower you to market in context.

Find out what you need

How to deliver context marketing

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The context marketing workbook

Roll up your sleeves and dive into this step-by-step, practical guide to context marketing created by the Sitecore Business Optimisation Strategies team. (They’ve helped countless companies gain business value from Sitecore and have a tried-and-true approach.)

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How to build a winning context marketing team

To provide the tightly connected, omnichannel interactions your customers crave, you need to set up the right people in the right roles and make sure everyone’s pulling in the same direction.

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The context marketing platform

The Sitecore® Experience Platform™ brochure

Find out how Sitecore XP empowers you to start marketing in context and win long-term customers.

Time to upgrade to Sitecore 8.2?

If you’re on Sitecore 6.x or 7.x, why go through the trouble of upgrading? Download our white paper to answer that question and more.

The 2016 Gartner Magic Quadrant for Web Content Management

Sitecore advanced to the top position on the Ability to Execute axis among the 19 vendors evaluated.

Related resources

Context Marketing Workbook: The definitive guide to context marketing

How to build a customer-centric marketing team

Video: Learn about real-time personalisation

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