'Mobile' is so much more than a device

Mobile is your customer. And your customers interact with your brand in purpose-driven, contextual micro-moments at lightning speed.

The mobile experience

What does 'mobile' mean in marketing? Is it a device? A channel? A department? At Sitecore, we believe mobile is so interwoven into everyday life that it’s how, when and wherever digital interactions occur. Whether your customers are in a mall looking for a restaurant, buying a gift on the way to a party or sitting on a train and ordering flowers, their mobile experience is simply the customer experience. 

Mobile expectations and reality

84%

of mobile consumers search on mobile

before making a purchase
 
76%

of consumers say a good mobile experience

influences their brand loyalty
 
45%

of brands indicate they’re combining

mobile customer data with their CRM data
 

Why mobile is about putting customers first

Vanson Bourne research reveals the gap between what brands offer and what consumers want

We’ve captured the voices of 4,500 mobile consumers and 450 brands worldwide in our research paper, which uncovers how mobile users relate to their devices, their fast-paced environment and your brand. Find out what you need to know to bridge the mobile gap.

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A business guru’s guide to mobile marketing

Business innovation thought leader, Brian Solis, outlines four ways marketers need to rethink customer experience management to deliver mobile-first experiences.

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Forging mobile connections

With the right mindset, marketers can seize the opportunity to offer the personalised mobile experiences customers crave—increasing engagement, loyalty and sales. Learn how to put customers at the heart of a mobile strategy.

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How brands can meet growing mobile expectations

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Create a winning mobile experience

Deciding on a clear mobile strategy is the most common challenge businesses face when taking their digital experience mobile. Sitecore Platinum Implementation Partners share this and other mobile insights so that you can benefit from their wealth of experience.

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Mobile innovation delivers results

Every customer visit to the UK's Chester Zoo is enhanced by mobile--before, during and after their visit. Find out how the zoo achieved a 200% increase in mobile conversions and a 20% app visitor penetration rate.

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Seven best practices in building apps for mobile people

Learn how to use Sitecore® XP and the Sitecore® Mobile SDK to create not just a robust mobile app, but a revenue-driving experience that takes into account your unique relationship with each individual customer.

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The mobile experience platform

The Sitecore® Experience Platform™ brochure

Find out how Sitecore XP empowers you to start marketing in context and win long-term customers.

The Sitecore® Mobile Experience brochure

Be ready for mobile customers with adaptive, responsive websites and mobile apps that are consistent with and perform as well as any other channel, no matter what device they’re being accessed through.