The Sitecore Business Optimisation Strategies team (or SBOS™ for short) is passionate about helping you gain strategic business value from the Sitecore® Experience Platform™. They work with you and your implementation partner to maximise your use of Sitecore XP so that you can market in context of your customers’ current and past history of interaction with your brand. Deploying a mix of best practices from hundreds of implementations, deep knowledge of Sitecore XP and years of experience working with customers and partners, SBOS helps you chart your digital maturity roadmap and strategy. Their work has informed the buffet of do-it-yourself guides and workbooks you’ll find here. Bookmark this page and return often to read new assets as they’re added.
Get ready to roll up your sleeves with this step-by-step, practical workbook on how to use Sitecore XP for marketing in context. From assessing your marketing maturity to analysing results, you’ll learn how straightforward context marketing can be.Sharpen your pencil.
Learn how to make the case to your company’s board that engaging customers in context of their interaction history will deliver long-term strategic business value.Make the case
To reap the rewards of delivering experiences based on customer context, you’ll need to set up a customer-focussed team. Familiarise yourself with the roles, responsibilities and organisational structures that are most effective for owning the customer experience.Download now
An early participant in the SBOS Xccelerate program, Danone Nutricia has delivered contextual experiences on everything from a website to a vending machine. Discover their context marketing story.
Data and application silos, fractured organisations and brand-centric thinking deter personalisation for many brands. Start thinking about it differently with our nine-step process for delivering contextual experiences.
It’s not as hard as you might think. Grab these low-hanging approaches to context marketing with Sitecore XP.