Imagine if you could offer every customer consistently personalised, relevant experiences—just when they’re ready for them—and on the devices of their choice. You’d need accurate and up-to-date data on their current and previous interactions with your brand—regardless of channel (we call it 'contextual intelligence'); and you’d need your platform to have a content system robust enough for enterprise-scale performance and ease of use.
Next, you’d need the whole system to be built in such an integrated way that when the data tells you the customer is ready, content or offers any communication automatically gets dispatched wherever that customer is—and each channel builds on the previous interaction. In other words, if a user fills out a form from their mobile phone, their desktop web experience doesn’t ask them to repeat that action. We call that 'omnichannel automation'. This is our vision of context marketing, and this is what the Sitecore® Experience Platform™ helps you to achieve.
Orchestrate every digital marketing activity across every channel on one unified platform. Sounds too good to be true, right?
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When we first started using Sitecore, our early focus was on content. It’s now on user experience and moving through the Sitecore Maturity Model to build lifelong customers, which is a different mindset.