Solutions

Demand more from your marketing technology and deliver insanely great contextual customer experiences—in real time and wherever your customers may be.

The context marketing vision

Imagine if you could offer every customer consistently personalised, relevant experiences—just when they’re ready for them—and on the devices of their choice. You’d need accurate and up-to-date data on their current and previous interactions with your brand—regardless of channel (we call it 'contextual intelligence'); and you’d need your platform to have a content system robust enough for enterprise-scale performance and ease of use.

Next, you’d need the whole system to be built in such an integrated way that when the data tells you the customer is ready, content or offers any communication automatically gets dispatched wherever that customer is—and each channel builds on the previous interaction. In other words, if a user fills out a form from their mobile phone, their desktop web experience doesn’t ask them to repeat that action. We call that 'omnichannel automation'. This is our vision of context marketing, and this is what the Sitecore® Experience Platform™ helps you to achieve.

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Customer experience Avanade research results cover

Managing the customer experience pays off.

Along with our partner Avanade, Sitecore, in March 2016, commissioned independent research of 880 decision makers around the globe to find out whether digital marketers who were truly managing the customer experience were realising any business benefit. The results show it’s not just a nice-to-have but a competitive differentiator:
  • For every dollar invested in the customer experience, respondents expect a return of three dollars.
  • Almost six in ten (58%) have seen increased customer satisfaction over the last 12 months.
  • Close to four in ten (37%) have seen improved sales cycles.
  • And 64% report that competition is a key driver, compared with 52% who point to customer feedback.
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How digitally mature are you?

Take our assessment to find out whether you’re at the beginning stages of digital evolution or a Jedi master at engaging with customers in context—and get a roadmap and recommendations for what to tackle next.

How Sitecore meets marketing challenges

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Marketing campaigns

Orchestrate every digital marketing activity across every channel on one unified platform. Sounds too good to be true, right?

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Mobile solutions

Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.

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Personalisation

Think one-to-one marketing is just a fairytale? Think again. See how we make fine-tuned personalisation simple.

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360° customer view and analytics

A single view of the customer puts the impossible within reach. Smash down your silos with Sitecore and turn data into action.

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Experience automation.

Leave customers waiting with bated breath for your next email. Learn how delightful communicating in context can be.

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Testing and optimisation

If you don’t test, you’ll never learn. See how easy we make it to test and optimise customer experiences––then super-charge conversion rates.

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Commerce

Customer experience doesn’t end at purchase. Connect content with commerce and watch your sales grow.

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Content management and governance

With great content comes great responsibility. Learn how we give you total control over your content—and total peace of mind.

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Your digital roadmap

Sitecore’s Customer Experience Maturity Model® helps you determine where your marketing is now and where it could be in the future. The model outlines three broad phases of maturity: Attract, Convert and––for the most mature marketers––Advocate.
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Digital maturity drives multichannel experiences for Uponor

When we first started using Sitecore, our early focus was on content. It’s now on user experience and moving through the Sitecore Maturity Model to build lifelong customers, which is a different mindset.

Jon Orton
director of marketing operations, Uponor North America
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