Sitecore xDB provides a single, easy-to-digest, end-to-end view of every customer. Not just on email or social or the web. Its Experience Profile contacts act as containers that store information about customer and prospect behavior from the devices they use, their online interactions—such as website visits, goals converted, and campaign pages visited—and can potentially handle offline activities, such as stores visited and purchases made.
You can use the Experience Profile dashboard to focus on the accumulated experience of a single contact and view the details of all their interactions and experiences with your organization. Not that you need to look at each individual’s interactions—the beauty of xDB and its integration in our platform is that the data and resulting actions happen automatically and at scale, in real time.
Powerful predictive analytics let you customize each interaction based on everything you know about your customers’ profiles, interests, and actions. So you can deliver the content they want, even before they know they want it. Meanwhile, you can analyze and understand customer journeys to see which paths through your website have the highest value and which need to be optimized.
The best part? You can progressively personalize your customers’ experiences as you gather insight. Because all the data and analytics tools are in the same environment, fine-tuning segmentation and personalization is easy. And it doesn’t require IT involvement or integration.
With a single, integrated view of the customer, you can optimize experiences based on the context of each customer at each touchpoint.
Most platforms that help you manage customer experiences don’t have the integrated data store that organises, provides access to or analyses customer interactions. Offering contextual experiences becomes impossible.
Sitecore is an integrated platform that breaks down app and data silos—giving you a 360-degree view of every customer.
So you can analyse and understand their journeys—inciting loyalty by offering ever-more contextual, relevant experiences.
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