Sitecore xDB provides a single, easy-to-digest, end-to-end view of every customer. Not just on email or social or the web. Its Experience Profile contacts act as containers that store information about customer and prospect behaviour from the devices they use, their online interactions—such as website visits, goals converted and campaign pages visited—and can potentially handle offline activities, such as stores visited and purchases made.
You can use the Experience Profile dashboard to focus on the accumulated experience of a single contact and view the details of all their interactions and experiences with your organisation. Not that you need to look at each individual’s interactions—the beauty of xDB and its integration in our platform is that the data and resulting actions happen automatically and at scale, in real time.
Powerful predictive analytics let you customise each interaction based on everything you know about your customers’ profiles, interests and actions. So you can deliver the content they want, even before they know they want it. Meanwhile, you can analyse and understand customer journeys to see which paths through your website have the highest value and which need to be optimised.
The best part? You can progressively personalise your customers’ experiences as you gather insight. Because all the data and analytics tools are in the same environment, fine-tuning segmentation and personalisation is easy. And it doesn’t require IT involvement or integration.
With a single, integrated view of the customer, you can optimise experiences based on the context of each customer at each touchpoint.
Most platforms that help you manage customer experiences don’t have the integrated data store that organises, provides access to or analyses customer interactions. Offering contextual experiences becomes impossible.
Sitecore is an integrated platform that breaks down app and data silos—giving you a 360-degree view of every customer.
So you can analyse and understand their journeys—inciting loyalty by offering ever-more contextual, relevant experiences.
Orchestrate every digital marketing activity across every channel on one unified platform. Sounds too good to be true, right?
Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.
Think one-to-one marketing is just a fairytale? Think again. See how we make fine-tuned personalisation simple.
A single view of the customer puts the impossible within reach. Smash down your silos with Sitecore and turn data into action.
Leave customers waiting with bated breath for your next email. Learn how delightful communicating in context can be.
If you don’t test, you’ll never learn. See how easy we make it to test and optimise customer experiences––then super-charge conversion rates.
Customer experience doesn’t end at purchase. Connect content with commerce and watch your sales grow.
With great content comes great responsibility. Learn how we give you total control over your content—and total peace of mind.