Commerce

Manage the whole customer experience—before, during and after they make a purchase.

Rethink the customer experience

Online retail is tough. It’s hard to win on price, free shipping and product range nowadays, so you’d better win on customer experience. That means marketing in context of current and past customer behaviour, so you don’t make the mistake of remarketing a product, for instance, to a customer who’s already bought it. It means using the information you have about customers (like, they bought a refrigerator) to serve up content on appropriate products (like, refrigerator filters). The Sitecore® Experience Platform™ (XP) and Sitecore Commerce products make it ridiculously easy to deliver consistently great, contextual, personal experiences to customers, so they buy from you, come back for more and become lifelong customers.

Attract, convert and retain customers

Sitecore Commerce and Sitecore XP are natively integrated, enabling B2C and B2B retailers to maintain up-to-date customer profiles and cross-channel histories—from stores and product catalogues and direct mail, to web, email and social media. When you combine real-time customer insight with accurate product information in one system, you can personalise content and merchandising without the headaches that normally accompany integrating content and commerce systems.

Cross-selling and upselling become easy with the Sitecore Commerce  family o f products. You can understand which purchase paths and upsell cycles are your most successful, as well as troubleshoot activities like shopping cart abandonment. Sitecore’s rules enable you to, for instance, set an email trigger with discounted shipping to prospects that leave items unpurchased in their carts. You get to make the  right offer at the right moment.

Sitecore can use geo-location to detect where your customers are, and then deliver tailored content relating to the physical store nearest them. Send in-store offers to their devices based on proximity and personal information. Your customers will love it—and the in-store conversions will prove it.

Because Sitecore connects all your customer and product information in one place, it’s far easier to personalise experiences across marketing and commerce channels. That way, marketing doesn’t end at purchase—it continues during and after to build more engagement and loyalty. That’s how eCommerce was always meant to be.

How integrating commerce and content delivers a better customer experience

Your customer’s journey shouldn’t end at the purchase point. Learn how integrating commerce with content personalises your customer’s multiple interactions with your brand for a more relevant shopping experience.
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Connected shopping experiences = customers for life

Powerful website management and marketing tools in a single, easy-to-use platform
How others do it
Dated methods on new tech, like flash sales, blanket promotions, and the bottomless pit of ad spend They’re offering the same prices, terms and experiences (which are all too often pretty clunky).
How Sitecore does it
Sitecore natively integrates content systems with commerce so that you can use one system to manage content and product data. As well, customer shopping experiences are captured in xDB so that you know what content to offer, based on past shopping history.
The result
Personalised, automated commerce You’ll find customers hand over more money to you more often—and become lifelong customers who can’t stop talking about you to their friends.

How Sitecore meets marketing challenges

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Marketing campaigns

Orchestrate every digital marketing activity across every channel on one unified platform. Sounds too good to be true, right?

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Mobile solutions

Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.

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Personalisation

Think one-to-one marketing is just a fairytale? Think again. See how we make fine-tuned personalisation simple.

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360° customer view and analytics

A single view of the customer puts the impossible within reach. Smash down your silos with Sitecore and turn data into action.

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Experience automation.

Leave customers waiting with bated breath for your next email. Learn how delightful communicating in context can be.

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Testing and optimisation

If you don’t test, you’ll never learn. See how easy we make it to test and optimise customer experiences––then super-charge conversion rates.

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Commerce

Customer experience doesn’t end at purchase. Connect content with commerce and watch your sales grow.

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Content management and governance

With great content comes great responsibility. Learn how we give you total control over your content—and total peace of mind.

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