Sitecore Commerce and Sitecore XP are natively integrated, enabling B2C and B2B retailers to maintain up-to-date customer profiles and cross-channel histories—from stores and product catalogues and direct mail, to web, email and social media. When you combine real-time customer insight with accurate product information in one system, you can personalise content and merchandising without the headaches that normally accompany integrating content and commerce systems.
Cross-selling and upselling become easy with the Sitecore Commerce family o f products. You can understand which purchase paths and upsell cycles are your most successful, as well as troubleshoot activities like shopping cart abandonment. Sitecore’s rules enable you to, for instance, set an email trigger with discounted shipping to prospects that leave items unpurchased in their carts. You get to make the right offer at the right moment.
Sitecore can use geo-location to detect where your customers are, and then deliver tailored content relating to the physical store nearest them. Send in-store offers to their devices based on proximity and personal information. Your customers will love it—and the in-store conversions will prove it.
Because Sitecore connects all your customer and product information in one place, it’s far easier to personalise experiences across marketing and commerce channels. That way, marketing doesn’t end at purchase—it continues during and after to build more engagement and loyalty. That’s how eCommerce was always meant to be.
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