The easy-to-use interface of Sitecore® Experience Platform™ (XP) requires no coding, tagging or development work. Marketing and business users can use its Experience Editor to conduct website A/B and multivariate testing, and it’s all included natively in each page, email, image and component you create. So you can easily pinpoint what’s working and continually refine and improve conversion rates.
Results are clearly presented so you can easily decide what to improve, retire or create. Put your insights to work from the get-go—learning from both successes and failures. And there’s no limit to the number of tests you can run concurrently. You can test individual page components, entire site items or the entire experience across all your channels and customer touchpoints—even external ones. Sitecore’s A/B and multivariate testing capabilities are highly flexible and simple to use.
You might want to take a fresh approach to testing that focusses on customers, not just content—perhaps identify entirely new segments that might otherwise have gone unnoticed. You can even find the best-match customers for your content rather than constraining your testing results to simple winners vs. losers.
Testing is built into Sitecore’s Experience Editor, right within Sitecore XP, so you don’t need to log in to yet another disconnected third-party system. Learning new processes or asking IT for help won’t be necessary. Just start testing and optimising for more relevant, effective customer interactions.
Orchestrate every digital marketing activity across every channel on one unified platform. Sounds too good to be true, right?
Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.
Think one-to-one marketing is just a fairytale? Think again. See how we make fine-tuned personalisation simple.
A single view of the customer puts the impossible within reach. Smash down your silos with Sitecore and turn data into action.
Leave customers waiting with bated breath for your next email. Learn how delightful communicating in context can be.
If you don’t test, you’ll never learn. See how easy we make it to test and optimise customer experiences––then super-charge conversion rates.
Customer experience doesn’t end at purchase. Connect content with commerce and watch your sales grow.
With great content comes great responsibility. Learn how we give you total control over your content—and total peace of mind.