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Home > Community > Business Blogs > Focus on Community > What is Gary Vaynerchuk’s advice for marketing leaders? Humanize your business, now.
We hear so much about social media these days that it’s difficult to separate the wheat from the chaff. Gary Vaynerchuk knows first-hand how to grow a successful business with social media investments and patience. Tune into our conversation on video as we discuss Gary’s new book, The Thank You Economy, and tips for marketing leaders.
The new economy Gary sees unfolding is not just about saying “thank you” in a daily tweet but that's a step in the right direction. The Thank You Economy perspective is all about infusing deeper and wider caring and personalization in the business for every interaction we have with customers, key stakeholders and influencers. And we should operate this way in real-time to create an immediate and long term competitive advantage in an increasingly growing media environment.
Your first reaction about providing one-on-one attention like this may be – “that won’t scale!” Not so if, for example, you apply business and marketing strategies that:
Focus on Community conversations
It was a pleasure sitting in on Gary’s recent book tour stop at Books Inc. in San Francisco after participating in similar conversations earlier in the day at the Forrester Marketing Forum. The @TYEbook crowd was charged up, Gary’s advice was to the point and witty, and vino was pouring from The Winery SF.
In this brief video, Gary and I discuss what CMOs and heads of marketing should do with The Thank You Economy thinking; sooner rather than later. I was happy to hear during our conversation that Gary and his brother’s media company is working closely with Green Mountain Coffee Roasters, a mutual client that has experienced tremendous success in the past few years. Recently, GMCR reported very good news.
It’s always nice when you meet someone who coincidentally shares common interests and aspirations. Thank you Gary for all that you do for the marketing community. Thoughts from others?
- John Phillips April 12, 2011 at 2:01 PM
- Erick Mott April 12, 2011 at 2:59 PM
The community team at Sitecore are a dedicated group of B2B marketers with their pulse on social networking and the tech industry.
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