Sitecore Blog: Focus on Community

Focus on Community
Erick Mott, VP Community

Community Success with Sitecore

By Erick Mott, June 23, 2010 | Comments (4)

Sitecore has a long history of empowering a global community of customers, partners, prospects, developers, press, analysts, employees, etc. I’m pleased to share with you that I joined Sitecore last week as the company’s first vice president of community. It’s exciting and an honor to jump in and collaborate with an exceptional team and dynamic community; especially given the economic recovery and new ways of doing business in the real-time Web.

With more than 20 years of experience at companies including Lyris, Habeas (Return Path), Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Sun Microsystems, Philips Electronics, CBS television and two of my own startups -- I’ve had the opportunity to work closely with and learn from leaders and teams focused on marketing and communications best practices and integrated strategies. And since the early 90s with market leaders (to mention a few) including Apple, Google, Microsoft, Netscape and Yahoo here in the Silicon Valley area, I’ve been fascinated by communication and innovation with the Web; complete bio.

Digital Opportunities in 2010

The opportunities that revolve around content management, portal and marketing automation systems are significant! This is especially true for web developers, systems integrators and interactive marketers that are focused on thriving; not just competing.

Web content across a wide variety of integrated channels and devices now resemble conversations and services vs. just a publish-and-subscribe model of the past. In simple terms, I think:

  • markets are communities that are teeming with frequent, open communications via a wide variety of digital and in-person interactions
  • planned outbound marketing has evolved (or should) into real-time, multichannel engagement
  • websites and related experiences are core for business, consumer, education and government community success

Sitecore Embraces Community Practice Thinking

A community practice is focused on creating meaningful content and relationships via (primarily) earned and owned media channels; collaboration and discipline are key ingredients for success. Community practice results are achieved by orchestrating planned and real-time activities. Web, analytics, email, social, mobile, search, and a content strategy play influential roles. This blog will explore and encourage conversations about:

  • How to create and tap a community practice strategy
  • Successful communities that revolve around Sitecore
  • Practical and timely insights, resources and tips
  • Relevant creators to follow

I find insight and inspiration from a number of creators in the global community and look forward to getting to know and share your ideas as well. Some people I follow and read are Charlene Li (Open Leadership; Groundswell), Seth Godin (Linchpin; Tribes), David Meerman Scott (World Wide Rave), Chris Brogan (Trust Agents), Rachel Happe (The Community Roundtable), Brian Solis (Engage), Sergio Balegno (MarketingSherpa; Social Marketing Maturity), TED speakers, a number of Forrester analysts, and many others. One key objective for this blog is to provide timely, useful information from the community that will have an immediate and positive impact in your business.

Let’s connect and discuss your thoughts via a number of Sitecore channels including this blog, Twitter, Facebook, LinkedIn, YouTube and the Sitecore Developer Network. FYI, here’s my personal Twitter site.

I look forward to getting to know you and helping with your community success!

 

Tags: Community, Marketing Automation, Mobile Web, Online Marketing, WCM Marketplace, Email Marketing, Social Media Marketing

Comments

  • Congratulations on the new position Erick and I'm honored to be in the list of people you follow. Looking forward to hearing more!

    - Rachel Happe
    June 23th, 2010 at 3:52 PM

  • Thank you Rachel! I think you and Jim are doing great things via The Community Roundtable.

    - Erick Mott
    June 27th, 2010 at 11:30 AM

  • Look forward to meeting you Erick!

    - john phillips
    August 24th, 2010 at 7:14 AM

  • Thanks John, likewise! Hopefully sooner rather than later :).

    - Erick Mott
    August 30th, 2010 at 7:38 AM

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