Keynote Sessions
Mary Beth Kemp and Joe Stanhope, two leading principal analysts from Forrester Research who specialise in Marketing and Technology will launch Dreamcore Europe by sharing their predictions and visions of how our industry is changing.
Mary Beth’s global perspectives on the challenges facing marketers; fragmented media, pervasiveness of new technologies, changing consumer behaviour and the growing accountability of marketing – coupled with Joe’s expert insights on web analytics, multi-variate testing, targeting, and website optimisation technologies – will set the stage for an insightful, educational and inspiring event.
Technical Track
Technology Overview Keynote
Lars Nielsen, Sitecore’s Co-founder and Senior VP Technical Marketing, and Kerry Bellerose, Senior VP Product Management, will kick off the Technical Track by introducing the latest exciting Sitecore technology and giving developers a sneak preview of upcoming releases including:
- Sitecore Online Marketing Suite 2.0
- Sitecore Marketing Automation Suite
- All new Page Editor
- Sitecore Rocks and many more!
Developer Goodies
Mind-blowing stuff is on its way! This session presented by Lars Nielsen, Sitecore’s Co-founder and Senior VP Technical Marketing, will focus on the new features of:
- Sitecore Rocks
- A preview of Sitecore’s Online Developer Infrastructure
- An introduction to the Better Shared Source program
- And many other cool surprises.
OMS 2.0 - Under the Hood
Chief Technical Officer by day and Sitecore certified ninja by night, John West describe the various technical aspects of Sitecore’s OMS 2.0, including engineering objectives, the new database management strategy and schema, and configuration options. He will then present various examples using the new developer API.
[Sitecore] Episode 6.5 – The Page Editor Strikes Back
Sitecore has sought out developer feedback looking for technical reasons why customers might be reluctant to implement the Page Editor in their projects. This session, presented by Alexey Rusakov, Sitecore's Product Manager, will walk you through new features introduced in CMS 6.4 and CMS 6.5 that put such technical challenges to rest.
All About Automation
This session is presented by Kerry Bellerose, Sitecore's Senior VP for Product Management, will introduce you to Marketing Automation for developers. The session will discuss the components which make up Marketing Automation and explains how it works behinds the scenes. You will see some examples that illustrate how marketing users can create engagement plans to automate interaction with visitors without programming using Sitecore provided conditions and actions. You will also see how easily developers can extend the Marketing Automation Suite by adding conditions and actions specifically tailored to meet the special needs of their site.
Technical Interaction Panel
This is your chance to ask Sitecore senior technical product leadership your burning questions. Have important feedback about our products? Are you exploring new technologies that Sitecore might leverage? What about experiences you have had developing Sitecore solutions, accessing support or reading documentation? We want to hear it all and this is your chance to have an audience with the technology leaders who are setting Sitecore’s course. To frame the discussion we'll start with our roadmap and plans. Join us for this one-of-a-kind opportunity!
Radet for Sikker Trafik : Technical Strategy & Implementation
How do you build a technically perfect social media solution with Sitecore? This session highlights technical aspects of one of the most successful social media solutions implemented in Sitecore. It will give you insights on how Sikker Trafik combined mobile apps with Google Maps, YouTube, Facebook, and several the other social media platforms, to raise awareness on road safety in Denmark.
(Session theme – Sophisticated social media/community site with Sitecore)
YouSee : Technical Strategy & Implementation
Learn how YouSee.dk – the largest Cable Television company in Denmark - is using Sitecore’s Online Marketing Suite to target visitors with relevant content, through real-time personalisation.
- OMS best practices from one of the first OMS implementations
- How Sitecore E-mail Campaign Manager is implemented and benefits it brings together with OMS
- Different kinds of online real-time personalisation with OMS
- How to extend the OMS with custom conditions
- How OMS goals are used for personalisation and tracking of behaviour
(Session Theme: An integrated marketing automation and sales intelligence solution with Sitecore)
Terrence Higgins Trust (THT): Technical Strategy & Implementation
This session will show you how innovative uses of technology can deliver content and personalisation strategies to better engage and serve audience needs.
Terrence Higgins Trust has given people living with HIV an interactive service using an intelligent digital personalisation strategy enabled by Sitecore. With very distinct and varying needs, the use of Sitecore technology allows users to choose between content personas developed for those audience groups most affected by HIV in the UK such as Gay men and African people.
With free online counselling, advice and health support, safe and secure forums, email and text reminders for medication and health appointments and much more www.myhiv.org is providing a life changing service for those living with HIV.
(Session Theme : Engaging with a complex customer audience with Sitecore)
Manchester United Football Club : Technical Strategy and Implementation
Blow your visitors’ minds with video, Flash and a vibrant community experience. This presentation focuses on the technologies behind the most successful fan site of the Manchester United Football Club.
Virgin Mobile (QTel): Technical Strategy & Implementation
Going global is much more than just making a site multilingual. If your web properties span the globe, you need to know the best techniques for architecting your Sitecore solution to support a global presence. This session will feature an inside-look at how Virgin Mobile took their brand into to the Middle East. ). The session will cover:
- Why Sitecore is a first-class WCMS for multi-lingual, left-to-right and right-to-left websites
- Planning for and implementing right-to-left (RTL) languages in your Sitecore website
- Using Sitecore's content modeling to implement product information management (PIM) features
- Getting your Sitecore content strategy right
- Developing, deploying and testing multi-server Sitecore installations effectively
(Session Theme : An enterprise going global with Sitecore)
Brookings : Mobile Strategy in Action for Sitecore websites.
In this session, you will learn about how Sitecore was implemented to power the mobile interfaces of Brookings.edu. The Brookings.edu site is accessible through mobile devices and also has native Android, Blackberry and iPhone applications that interface with Sitecore. Meet the implementation partner Velir and learn about the technical details about the Brookings.edu implementation which is optimized for mobile and cross-channel publishing. Developers who are interested in building mobile and multi-channel websites with Sitecore should absolutely not miss this session.
Business Track
Sales Success with Sitecore
This partner-only session will cover positioning Sitecore technology for success, as well as case studies and details on the specific solutions that are hot and high value.
Rådet for Sikker Trafik : Business Strategy for a sophisticated social media/community site with Sitecore
This session will give you insights on the business strategy adopted by Sikker Trafik in using social media to raise awareness on road safety in Denmark. It will discuss the thinking behind the campaign and the tactics in using mobile apps, Google Maps, YouTube, Facebook and all the other social media, along with Sitecore, to achieve communication goals. This session will relate to its corresponding Technical Track session, which will go on to discuss how its technical implementation was matched to its business goals.
YouSee : Business Strategy for an integrated marketing automation and sales intelligence solution with Sitecore
Learn how YouSee.dk – the largest Cable Television company in Denmark - is using Sitecore’s Online Marketing Suite to target visitors with relevant content, through real-time personalisation. This session will outline the business strategy that was outlined for the development of its successful marketing automation solution.
Terrence Higgins Trust (THT): Business strategy for developing a website to engage with a complex customer audience with Sitecore
Presented by Terrence Higgins Trust and its implementation partner Reading Room, this session will show you how you can better meets the needs of truly diverse audience groups through intelligent and complex digital personalisation strategies.
Terrence Higgins Trust has developed the UK’s first online interactive service offering long-term condition management support for people living with HIV in the UK. With distinct audiences such as Gay men and African people, with different health informational needs, this strategy allows users to access tailored content based on who they are – the length of diagnosis, gender, age, ethnicity, sexual orientation and location. The session will cover:
- Why personalisation is paramount to the effectiveness of engaging your audience
- The importance of serving targeted content to meet the needs of diverse audience groups.
- Delivering sensitive information to ensure your audience feels safe and comfortable.
- Innovative uses of Sitecore technology to tailor online services and content.
Manchester United Football Club : Business Strategy for a dynamic fan and entertainment solution with Sitecore
Blow your visitors’ minds with video, Flash and a vibrant community experience. This presentation focuses on the business thinking behind the Manchester United Football Club's successful engagement strategy.
Virgin Mobile (QTel): Business strategy for an enterprise going global with Sitecore
Going global is not just having a series of websites in multiple languages. There are so many other factors that come into play that can make or break a company’s reputation in other markets. This session looks at the strategy adopted by Virgin Mobile to enter the Middle-East (Qatar) region whilst establishing an exciting new website where customers could purchase handsets, SIM cards and special numbers, top up their minutes, and interact with a range of location-based and social applications, all in both English and Arabic.
NHS Direct : Cost savings whilst achieving corporate objectives and delivering a multi-channel strategy.
This session will take a detailed look at how NHS Direct gained efficiencies and improved services through enabling people to self-diagnose using an interactive health and symptom checker. NHS Direct worked with a number of partners to implement multiple technologies that could be syndicated with Sitecore to allow for simple and accurate content management by non-technical staff. It will cover:
- How to achieve efficiencies using multi-channel technologies.
- Replicating the clinical safety and satisfaction achieved from a 2-way phone conversation online.
- How to select the teams needed to successfully achieve objectives and deliver a project on time.
- How to add a custom rendering engine to Sitecore.
- Demonstration of a Sitecore to Object persistence.
Business Link : Making government and public-sector procurement easier through online innovation
This session covers the development of, and concept behind, the Contracts Finder project developed for Business Link – a free new public sector procurement website driven by the UK Government’s recent commitment to transparency and making government procurement “more welcoming” for small and medium-sized enterprises.
The session also shows how the project pushed the boundaries of Sitecore and utilises the flexibility of the platform to create what is essentially a complex web application that centres around web services and feed integration, with Content Management functionality forming only a small part of the requirements.
Nycomed GmbH : Ensuring Brand Consistency and Marketing Flexibility and Efficiency when Rolling out a Large Number of Websites Worldwide
This session covers the Sitecore solution developed for Nycomed GmbH based on their desire to optimise the online communication and ability to deliver websites quickly and effectively to a large number of markets. It shows how the Nycomed corporate website was developed in an agile development method, in 10 weeks, and also managed sharp budgets and deadlines.
Quality over Quantity: Driving Marketing Effectiveness with OMS2’s Analytics Dashboards
Presented by Ron Person, Sitecore's Director of Analytics, this session will show you how you can increase marketing effectiveness using the new OMS 2.0 analytical tools and dashboards.
Web analytics, like the number of visitors and time on page, have served until now as the base for judging website performance. But, those metrics are based on the quantity of visitors, not the quality of visitors. This session will introduce you to engagement analytics and show you how to boost marketing effectiveness using the new OMS 2.0 analytical tools and dashboards.
In this session you will learn:
- How Engagement Analytics metrics will help you increase the quality and commitment of visitors
- How to use OMS2 reports to improve web content and visitor quality
Project Management: Implementation and Best Practices with the OMS, ECM and Multilingual sites
This session presented by Sitecore's own Technical Project Manager, Natalia Boyadjiev and will focus on how Sitecore is using its own platform to support the Sitecore.net website, and aligning its own technology and business goals for online marketing success. Discover “lessons learned” from Sitecore’s early internal adoption of the Email Campaign Management (ECM) module, grasp the power of the Online Marketing Suite (OMS), and see how easy it is to build multilingual, full functioning websites. Using a technical project manager’s perspective, this presentation is suitable for a wide audience and will provide an opportunity to answer your questions about the mentioned modules.
Partner and Sitecore specific Regional Programs
This is a Partner only session. The session theme is yet to be finalised.