Accelerating the Conversion of Browsers to Buyers
ebizQ, a prominent venue for business and IT professionals, vendors, and industry analysts with the need to exchange information on enterprise technologies, problems, and solutions, discusses the process of accelerating the conversion of browsers to buyers.
According to the article, "What you produce and deliver through your web site needs to be integrated with your email marketing initiatives, your online advertising buys, your search engine optimization capabilities, and your off-line sales activities. In addition to managing and publishing content, your web site should provide the capabilities to expand your online presence, attract prospects, and convert browsers to buyers.
Through the power of structuring conversations and assessing results, you add insight to your company's web site, and transform it into a customer intelligence engine."
Read the full article here.