Choosing the Best Web CMS
Companies that have been hindered by first-generation content management solutions or the lack of a content management system at all, are now looking for a next-generation solution that enables truly exceptional, results-driven Web experiences.
With the myriad different solutions for Web content management (WCM) available, it can be difficult to select the best one for an organization’s needs. As many companies have now learned, getting the WCM decision wrong can result in a mediocre site delivering results that are below expectations. In the end, the best WCM is the one that is right for a particular organization’s needs today and tomorrow.
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
To truly understand the importance of the WCM decision, ask yourself what it would be worth to your company to rank two places above a competitor on Google? What would it be worth to get to market weeks faster when responding to changing market conditions? And what if you could convert 50% or more of the visitors to your site? Your choice of a WCM tool plays a central role in the ultimate success of your Internet strategy. It is a decision that requires participation from the business stakeholders, content owners, IT management, and developers. The right solution can help you achieve your business goals from generating additional revenue to making customer service more responsive, from improving brand awareness to driving customer loyalty.