Sitecore Global Virtual Summit 2017

Ten weeks. Ten digital marketing topics. Turn your digital experience into meaningful engagement.

Are you in?

Get the tools to transform your customer experience

Every brand knows it has to embrace a customer-centric approach. But how do you transform your digital experience to drive meaningful engagement? Join us to hear insights from experts, analysts, and visionary global marketers. From contextual intelligence and personalization to the analytics that measure success, this online event offers both high-level strategies and tactical next-step thinking to inspire your evolution.

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Analytics

Moving from data to insight to action

On Demand

Over the past couple years Sitecore has collaborated with MeetTheBoss TV to interview over 100 marketing executives from some of the world’s most famous brands on their biggest marketing challenges.
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Analytics

Utopia vs reality in the digital analytics space

On Demand

You are constantly being bombarded with statements heralding machine learning, big data and data connectivity/automation as the next ‘must have’. Data Utopia.
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Analytics

You’re only as strong as your weakest customer experience

On Demand

Technology, just like our needs as customers, evolves faster than most of us can keep up with. You’ll always be as strong as your weakest customer experience, so how do we improve?
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Analytics

Creating a data-driven content strategy with search usage analytics

On Demand

We spend countless hours trying to guess what content our customers want to see, building it, and then trying to examine downstream activities to get a hint of whether or not we got it right. Sound familiar?
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Analytics

Marketing Stencils: realize xMarketing ROI from day one of site launch

On Demand

Phase 1: Build Sitecore Site. Phase 2: Implement xMarketing Strategy. Phase 3: Profit!
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Cloud

DevOps with Sitecore in the cloud

On Demand

Cloud hosting provides vast freedom as to how you design the infrastructure that hosts your applications. Take a glimpse at various DevOps scenarios and learn the different tools available to you.
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Cloud

Embracing the cloud with Sitecore and Azure search

On Demand

With modern cloud services being ubiquitous the natural path is to leverage as much as possible to reduce maintenance costs.
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Commerce

Connecting customer experience to revenue

On Demand

Customers are demanding better experiences, and businesses are seeing no choice but to adapt to these demands. But is delivering better customer experiences actually contributing to the bottom line of these businesses?
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Commerce

(Way) Beyond Transactions: commerce in context

On Demand

Digital retail is one of the most predictable growth markets. It can’t grow forever; which is why this opportunity is now- and retailers know this.
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Commerce

How to deliver a standout commerce experience

On Demand

Truly succeeding at enabling a standout customer experience depends on your ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints
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Commerce

Architect your e-commerce shop using Helix

On Demand

Helix is a set of architectural principles for Sitecore development, which help you to build awesome Sitecore solutions. These principles prescribe a modular architecture consisting of foundation- and feature modules, but what exactly is a module and what are its boundaries?
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Commerce

Enhancing a global business with an updated commerce strategy

On Demand

Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But how do we know the context users are in and what can we realistically do with that knowledge?
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Content Management

How to deliver a better digital experience to your customers

On Demand

Managing an end-to-end digital experience is a necessity for meeting the rapidly changing expectations of today’s consumer. Your customers are more digitally savvy than ever, on more devices than ever, and demanding more from your business than ever.
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Content Management

Building an agile team to drive amazing customer experiences

On Demand

As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time? According to Jeff, the power is in planning by using agile techniques to deploy content that works.
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Content Management

Context is next

On Demand

Context marketing is revolutionizing the customer experience. Now is the time to get your company in the game.
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Content Management

Content Management in your rearview mirror: a look back to look forward

On Demand

Feel like you’re trying to run with great marketing campaigns but not as fast as you hoped? It’s time to stop pushing forward and look back at what is causing the resistance. Delivering the best experiences start with your web content management approach.
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Content Management

Direct B2B success from content marketing

On Demand

In B2B, the customer is nowadays better informed. How do you stay relevant and achieve your measurable success?
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Content Management

Legacy to Sitecore: the GE Healthcare Life Sciences digital story

On Demand

Many large organizations face challenges when trying to integrate legacy systems and gain a holistic view of their data to make effective business decisions.
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Content Management

All the way with SXA

On Demand

The Sitecore Experience Accelerator (SXA) has become a must have tool for teams looking to quickly create Sitecore sites giving more efficiency and power to the marketers.
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Content Management

Wrangling PXM : a tale of client requirements

On Demand

Scared of implementing PXM? Don’t be! Even when the client wants their PDF to be constructed “without” InDesign – no, really!
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Content Management

Digital Patient Engagement: delivering ROI

On Demand

The patient journey is a complex series of steps and each decision point provides an opportunity to engage. You can use context marketing to customize digital communication to the right audience at the right time for meaningful results.
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Content Management

Global to Local: scaling design & functionality without compromise

On Demand

How can you scale a web portfolio, without compromising design and corporate governance--- all while setting the stage to leverage contextual marketing?
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Contextual Intelligence

How to get from strategy to concrete initiatives

On Demand

Digital marketing is like playing poker. You don’t have to be the best player in the world to win, you just need to be a tiny bit better than the people at your table.
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Contextual Intelligence

How to use context to create digital success

On Demand

Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But how do we know the context users are in and what can we realistically do with that knowledge?
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Contextual Intelligence

Creating added value with Sitecore

On Demand

Contextual intelligence can not only help with leads, but also with onboarding, cross-sell, up-sell and retention of existing customers.
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Contextual Intelligence

Digital marketing has 99 problems. Are you one?

On Demand

How many times have you wanted to truly understand if your holistic marketing efforts are working, but couldn’t? Whether it be a lack of data or disconnected systems that aren’t able to manage end-to-end conversions; there always seems to be some type of immovable barrier.
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Contextual Intelligence

Contextualize the visitor’s journey by connecting the dots

On Demand

In this webinar, we will explain how you can enrich and extend the experience profile by plugging in external data resources.
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Contextual Intelligence

Extending your xDB personalization with site search

On Demand

Site search is the core of personalization. Every search query represents your website visitors telling you the personalized and relevant experience they need.
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Contextual Intelligence

Strategic omnichannel Sitecore implementation and integrated analytics

On Demand

The current world we live in, goes far beyond just a web experience. To achieve a full and in-depth awareness of our clients, the need to integrate with more than just a browser becomes critical.
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Digital Transformation

On the road to marketing maturity

On Demand

Hear how Sitecore customer Uponor leveraged The Sitecore® Experience Platform™ and Sitecore’s Customer Experience Maturity Model to create extraordinary omnichannel customer experiences.
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Digital Transformation

Digital Transformation: devastating or beneficial for your business?

On Demand

Digital transformation has been fast and devastating for the business to consumer sector. But what about business to business?
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Digital Transformation

The Odd Couple: technology & marketing working in harmony

On Demand

Marketers have great ideas and the technologists make them happen. But, what conversations need to happen to before and during development to achieve both teams’ goals?
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Digital Transformation

Five tips on how to leverage the power of your data on social

On Demand

Social media is no longer seen as an isolated activity within the organization. Today, social is a very mature ecosystem with numerous possibilities for integration within your omnichannel strategy and proven track record for driving business innovation and revenue.
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Digital Transformation

Inclusive Design: building a better digital world

On Demand

As creators of the digital world it is our job to build products that are usable by, and inclusive of, as many people as possible. To do so, it is important that we plan for the many differences that make up our users.
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Digital Transformation

Everything I know about digital strategy I learned from bobsled racing

On Demand

Like competitive bobsled racing, digital strategy and complex website experiences are challenging. Completing a successful platform redesign can be a daunting process down an icy track filled with unexpected twists and turns.
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Interactive Brand Experiences

Orchestrating a customer experience across marketing channels

On Demand

Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements need to fit together in harmony to help you gain customer insight to deliver the right content at the right time.
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Interactive Brand Experiences

Leverage your marketing superpowers for amazing brand experiences

On Demand

Technology has given us the superpowers to create amazing brand experiences. But are we using these superpowers wisely to really help our customers or are we abusing them by being too creepy, geeky or irrelevant?
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Interactive Brand Experiences

A futuristic showcase of the omni channel capabilities of Sitecore XP

On Demand

Experience the capabilities of Sitecore and its omni-channel power in a way that you have never seen before!
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Interactive Brand Experiences

Best practices for contextual relevance at scale with AI powered search

On Demand

Delivering relevant, personalized content at the exact right time it is the goal of every marketer. The difficulty comes with scaling this effort as your visitor base and audience grows.
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Interactive Brand Experiences

Death of a B2B salesman

On Demand

The B2B salesman is to be the fastest declining workforce for the next few years. So how are you planning to deliver great experiences without a plan that aligns marketing, sales and services?
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Interactive Brand Experiences

Creating contextually relevant and predictive digital experiences

On Demand

Only relevant encounters will drive your business. Discover how to create the most effective digital experience for your website visitors, by empowering them with relevant and exceptional interactions at every digital touchpoint.
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Interactive Brand Experiences

Turning a compelling digital vision into an award-winning reality

On Demand

The Vancouver International Airport (YVR) is a beloved Canadian brand, renowned for its stunning geographic location, architecture, art collection, exceptional services and in-person experience.
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Interactive Brand Experiences

The Future of CX: AI + storytelling to create empathy

On Demand

The idea of empathy at the core of decision-making is not new. With storytelling and AI, we can combine empathy where AI adds science to the art of storytelling.
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Mobile Experience

Mobile Moments: where and how your brand fits in

On Demand

Mobile technology has reprogrammed our brains. In a split second, wherever we are, we can tap or swipe our way to satisfaction. If your brand isn’t yet delivering experiences in context of these mobile moments, you risk being shunted aside in favor of nimbler competitors.
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Mobile Experience

How to make your marketing strategy customer obsessed

On Demand

As marketers, today, we face more challenges and higher business demands than ever before. To succeed, we have to rethink our marketing and do away with the hurdles that hold us back.
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Mobile Experience

Conquering the mobile beast

On Demand

Winning mobile loyalty is imperative. Learn what you need to do to connect with the mobile consumer by adding value to your mobile moments.
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Mobile Experience

Simplifying the global content lifecycle

On Demand

Global content needs to resonate with global customers. They need to get the content they need, when they need it – their content experience with your brand has to happen quickly, be personalized and culturally correct and appropriate.
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Mobile Experience

Where mobile-first is not enough

On Demand

So, what if all customer interactions would be mobile... Are you ready for that? What would you do?
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Personalization

How to optimize the digital experience with personalization

On Demand

According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions.
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Personalization

Understanding intrinsic motivations of consumers

On Demand

Using a set of personas is essential for every brand to create an elicited emotional response. Learn how to create personas that understand emotion, motivation and allow to empathize with your consumers.
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Personalization

Alternative approach on generating business value with Sitecore XP

On Demand

Often the primary focus after selected Sitecore is aimed at developing a new website. This usually takes a number of months and consumes considerable budget.
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Personalization

Personalization: seeking the Holy Grail

On Demand

The insights from this session are gathered across multiple clients and industries - as many Sitecore customers are in search of the holy grail of personalization, but have no idea where to look or where to start.
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Personalization

Turning Data into Action: tackle the enterprise engagement challenge

On Demand

Enterprise organizations face a huge data challenge. How, when operating multiple brands in multiple markets, can you successfully and consistently measure ‘engagement’?
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Personalization

The path to personalization

On Demand

We know that Personalization is a tool that most marketers aspire to deliver, but research shows that very few actually do.
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Testing and Optimization

Refactor to Sitecore Helix

On Demand

Refactoring an existing Sitecore solution into following the conventions described in Helix can seem like an incomprehensible task. In most cases, it can be achieved.
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Testing and Optimization

Test, Iterate and Improve: optimizing your digital offering

On Demand

Digital enables us to gather an enormous amount of data on user behavior, but does that provide us with a clear enough picture to shape our offerings?
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Testing and Optimization

Optimization at Scale: leveraging AI to improve digital experiences

On Demand

Conventional marketing wisdom dictates that we must test, refine and retest our messages and offers continuously to ensure that they resonate and that our tactics convert to leads or sales.
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Testing and Optimization

Empower your Editors: setting up your site for success

On Demand

Are you developing the Sitecore Experience Editor with usability and efficiency for the editors in mind? Time is often spent on the visitor experience and UX, but what about how the content contributor works in the Experience Editor?
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Testing and Optimization

How to swallow development veggies the smart way

On Demand

Testing in the development world is a lot like persuading yourself to drink a kale juice smoothie instead of a soft drink: You know you should, but would prefer to not do it.
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Get ahead in the customer-driven era

The Sitecore Global Virtual Summit 2017 includes not only keynotes and expert presentations, but toolkits, calculators, white papers, and more—all designed to help you own your brand experience.