Enterprise organizations face a huge data challenge. How, when operating multiple brands in multiple markets, can you successfully and consistently measure engagemen? Especially when browsing behaviour and the ways in which you engage with users can vary so differently in each local market. How do you know that the digital KPIs you're tracking are the right ones to deliver the right insight? And how do you then turn that insight into action.
Building Blocks has developed the Engagement Value Pyramid to help enterprise marketers capture, visualize and contextualize engagement using the Sitecore Experience Platform. We'll share this model, together with the process and KPIs to be tracked, in an insightful, 'how to' presentation.
Watch On Demand:
This is a complimentary webinar series hosted by Sitecore. Please note that this webinar is held in English.
Can't make this time? Register anyway to receive a copy of the recording. The recording will be shared via email to all registrants within 48 hours of the webinar being presented.