Sitecore Global Virtual Summit 2017

Ten weeks. Ten digital marketing topics. Turn your digital experience into meaningful engagement.

Are you in?
Analytics

Analytics

Nothing is more important than results, and today’s marketing org is rightly obsessed with metrics. But can you actually turn isolated pools of marketing data into the coveted “360° view”? Connecting your data—and then determining which interactions actually matter—is a major challenge for IT leaders and the business.

Sitecore specializes in bringing each customer into full focus, and spotting the trends and interactions that not only drive meaningful engagement, but add actual value to your bottom line.

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Utopia vs reality in the digital analytics space
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You’re only as strong as your weakest customer experience
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Creating a data-driven content strategy with search usage analytics
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Moving from data to insight to action
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Marketing Stencils: realize xMarketing ROI from day one of site launch
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Cloud

Cloud

The first imperative in modern marketing is accuracy—gathering the data to understand your customer. The second imperative is speed: Being able to react to each customer in his individual context, in real time. And being able to do that at scale.

The cloud is the only way to make a marketing transformation fully pay off. Learn how Sitecore leverages the cloud for velocity, agility, scale, and cost efficiency—and see how modern organizations get up to speed.

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DevOps with Sitecore in the cloud
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Embracing the cloud with Sitecore and Azure search
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Commerce

Commerce

“Commerce” is not the moment of sale, or the functionality that enables the transaction. It’s the entire relationship, the full customer experience—before, during, and after the sale is made. Brands are winning today on superior digital experience, and knowing their customers well enough to make the strategic cross-sell or upsell at exactly the right moment.

We’ve added science to the art of good commerce. Learn how to connect all your customer and product information, to personalize experiences and link up-front marketing, sales and ongoing, loyalty-building engagement.

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Enhancing a global business with an updated commerce strategy
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Architect your e-commerce shop using Helix
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(Way) Beyond Transactions: commerce in context
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Connecting customer experience to revenue
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How to deliver a standout commerce experience
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Content Management

Content management

When was the last time someone on your team said, “I love our WCMS!” When’s the last time a last-minute campaign innovation turned out to be easy to implement? Clunky web content management experiences have been the rule in marketing for too long. When initiatives are slowed or strangled by “the WCMS won’t do that,” it’s time to change.

Sitecore’s approach to WMS technology enables content creators and editors to work seamlessly on current, accurate content that’s compliant with all governance and security policies. Find out how to make content management the foundation of your marketing efforts, not the bottleneck.

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Building an agile team to drive amazing customer experiences
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Context is next
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How to deliver a better digital experience to your customers
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Legacy to Sitecore: the GE Healthcare Life Sciences digital story
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Wrangling PXM : a tale of client requirements
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Contextual Intelligence

Contextual intelligence

Your marketing systems know your customer as an email address, a mobile device, a laptop browser, a credit card number, maybe an address. But she is one customer, and if you don’t recognize the complete individual, she’ll be someone else’s customer in no time.

So next time that mobile device visits your site, you need to understand who you’re dealing with—and what your relationship has been across every interface. Trade in sloppy, scattershot, one-size-fits-all marketing and treat your customer as a single, valued individual.

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How to use context to create digital success
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How to get from strategy to concrete initiatives
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Creating added value with Sitecore
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Digital marketing has 99 problems. Are you one?
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Contextualize the visitor’s journey by connecting the dots
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Digital Transformation

Digital transformation

Digital transformation is not like painting your house—something you do once, and you’re done for a decade or so. “Transformation” is a continual effort of optimization that incorporates new technology, new sources of data, and new ideas.

Sitecore has helped companies make the leap to mobile marketing, to the cloud, and we’re helping them understand how machine learning, artificial intelligence, and the internet of things transform the way brands relate to customers—and customers relate to your brand.

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On the road to marketing maturity
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Digital Transformation: devastating or beneficial for your business?
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Everything I know about digital strategy I learned from bobsled racing
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Five tips on how to leverage the power of your data on social
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Inclusive Design: building a better digital world
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Interactive Brand Experiences

Interactive brand experiences

As technology evolves, so do customer expectations. Sensors surround us, increasing a marketer’s pool of data, and artificial intelligence helps us serve personalized, persuasive experiences on the fly. How do marketers keep up with the possibilities, and continue to serve customers when, where, and how they demand?

Sitecore continues to incorporate the latest innovations to help brands stay ahead of customer needs—and the competition. Find out how we’re approaching the technologies that will bring customer, brand and experience closer than ever before.

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A futuristic showcase of the omni channel capabilities of Sitecore XP
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Best practices for contextual relevance at scale with AI powered search
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Creating contextually relevant and predictive digital experiences
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Turning a compelling digital vision into an award-winning reality
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Leverage your marketing superpowers for amazing brand experiences
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Mobile Experience

Mobile experience

Mobility is not about the device—it’s about the person. Your active, fast-moving customers need to interact with your brand on their timetable, and their terms, without sacrificing quality of experience. Understanding how your digital environment must shift based on the customer’s immediate context is vital to maintaining the relationship and making the sale.

Sitecore’s strategic approach to mobile business and the technology will get you right where you need to be: Wherever your customer is.

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How to make your marketing strategy customer obsessed
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Mobile Moments: where and how your brand fits in
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Conquering the mobile beast
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Where mobile-first is not enough
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Simplifying the global content lifecycle
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Personalization

Personalization

Every marketer knows that the more personalized the message, the more successful it is. But getting past the very basics, and breaking down internal silos, seems too daunting a technical challenge for many organizations.

It doesn’t have to be. You can tailor every customer’s experience based on current context and past interactions. See how Sitecore approaches meaningful personalization, from baby steps to running at full speed.

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The path to personalization
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Alternative approach on generating business value with Sitecore XP
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How to optimize the digital experience with personalization
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Personalization: seeking the Holy Grail
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Turning Data into Action: tackle the enterprise engagement challenge
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Testing and Optimization

Testing and optimization

With virtually unlimited data, you also have an almost infinite number of potential measurements. How do you figure out what to measure, and how do you test and improve?

For many businesses, testing and optimization is both a shot in the dark and a considerable hassle. With Sitecore, it’s neither. Let us walk you through our approach to the important tasks of recovering from missteps and building on success.

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Test, Iterate and Improve: optimizing your digital offering
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Empower your Editors: setting up your site for success
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How to swallow development veggies the smart way
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Optimization at Scale: leveraging AI to improve digital experiences
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Refactor to Sitecore Helix
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