Connect is the definitive, hands-on guide to achieving business success by delivering great customer experiences. Authors Lars Birkholm Petersen, Ron Person, and Chris Nash—all experienced members of Sitecore Business Optimization Strategies (SBOS) team—draw on their experiences working on many hundreds of organizations’ digital marketing strategies. Their book, published by Wiley, clearly and simply sets out how companies can attract customers and convert them into lifetime advocates by offering personal, contextual, and connected experiences.
Lars, Ron, and Chris explain how companies can accelerate their marketing maturity by leveraging data and technology, then linking marketing goals and metrics to business objectives. The book’s companion website includes additional content and downloadable chapters with recommendations, initiatives, work-arounds, and step-by-step processes.