Demanding. Impatient. Fickle. Modern customers can appear impossible to please. But it’s actually never been easier to make them happy. When you have the ability to understand how they’ve interacted with your brand, where they are on their buying journeys, and what they’re experiencing from your digital channels in the moment, you can offer useful, relevant, personal experiences at exactly the right times, regardless of where your customers may be located. Marketing becomes wildly effective when you take into account the context of customer experiences. But it requires a shift in thinking—one that prioritizes the customer journey; addresses app, data, and organizational silos; and instills a discipline for testing and optimization.
Context Marketing For Dummies shows you how every marketer can get started with context marketing to deliver personal, low-friction experiences—anytime, anyplace.
Roll up your sleeves and dive into this step-by-step, practical guide to context marketing created by the Sitecore Business Optimization Strategies team. (They’ve helped countless companies gain business value from Sitecore and have a tried-and-true approach.)Read more
To provide the tightly connected, omnichannel interactions your customers crave, you need to set up the right people in the right roles and make sure everyone’s pulling in the same direction.Learn how
Find out how Sitecore XP empowers you to start marketing in context and win long-term customers.
If you’re on Sitecore 6.x or 7.x, why go through the trouble of upgrading? Download our white paper to answer that question and more.
Sitecore advanced to the top position on the Ability to Execute axis among the 19 vendors evaluated.