The easy-to-use interface of the Sitecore® Experience Platform™ (XP) enables marketing and business users to use its Experience Editor for conducting website A/B and multivariate testing. And it’s all included natively in each page, email, image, and component you create. So you can easily pinpoint what’s working and continually refine and improve conversion rates.
Results are clearly presented so you can easily decide what to improve, retire, or create. Put your insights to work from the get-go—learning from both successes and failures. And there’s no limit to the number of tests you can run concurrently. You can test individual page components, entire site items, or the entire experience across all your channels and customer touchpoints—even external ones. Sitecore’s A/B and multivariate testing capabilities are highly flexible and simple to use.
You might want to take a fresh approach to testing that focuses on customers, not just content—perhaps identify entirely new segments that might otherwise have gone unnoticed. You can even find the best-match customers for your content rather than constraining your testing results to simple winners vs. losers.
Testing is built into Sitecore’s Experience Editor, right within Sitecore XP, so you don’t need to log in to yet another disconnected third-party system. Learning new processes or asking IT for help won’t be necessary. Just start testing and optimizing for more relevant, effective customer interactions.
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