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Destination Dollywood! Optimizing the Digital Experience

How Herschend Family Entertainment uses data and context to engage and excite

Bryan Hardman, Director, Interactive Marketing - Herschend Family Entertainment; Jennifer Gorman, Digital Media Manager - Herschend Family Entertainment; Martin English, Senior Consultant - Arke & Chris Spears, Chief Marketing Technologist - Arke
Thursday, September 15, 2016
1:00pm - 1:45pm
Strand 10

Herschend Family Entertainment is the nation’s largest family-owned, themed attractions company with 26 entertainment, tourism and hospitality properties that span 10 states. One of its most famous destinations, Dollywood, is a Sitecore Xccelerate participant focused on using the Sitecore Experience Platform to optimize the digital experience. Learn how this world-class, Smoky Mountain destination leverages analytics, personalization, testing and more to continuously increase its visitor base.

Five Omnichannel Best Practices: Fast & Furious

Proven, winning ways to use context marketing

Chris Nash, SBOS Senior Consultant - Sitecore
Thursday, September 15, 2016
1:
00pm - 1:45pm

Strand 11

Got 45 minutes? That’s all you’ll need to learn five best practices for using omnichannel communications to deliver context marketing capabilities. The SBOS team will show you how to use customer data to understand intent and optimize interactions across email, web, mobile and social channels, and more. You’ll get the very best of SBOS learnings, practices and food for thought to get started. Bonus: SBOS crib notes on connected email tactics, yours to take home!

Sharing is Caring: Sitecore Customers Talk about Personalization (Part 1)

Real-world success stories of how context marketing drives business results

Michelle Weber, Senior Manager - eBusiness Services Platform Delivery - Comcast;
Crystal Miller, Director, Digital Marketing - Kindercare Education;
Ryan Summers, Experience Optimization Lead - ConnectiveDX;
Pierre-Paul Larivière, Director, Digital Ecosystem - Cirque de Soleil;
Pierre-Paul Samson, Global, Head of Digital - Sid Lee
Thursday, September 15, 2016
2:00pm - 2:45pm
Strand 10

It’s a fact: personalized experiences and context marketing––giving customers the exact information they need, at the right time, in the right channel––engage visitors, grow revenues and yield business results. Attend this session to hear from a range of very different Sitecore customers; they’ll share their personalization and context marketing best practices that connect the dots between companies, brands and their customers. The panel will also highlight downstream business results.

All Hail the (Content) King

Customers share their crown jewels of content management

Christine Burnett, Director, Digital Business Solutions - Mary Kay Inc.;
Jamie Schott, Director, Corporate Consultant Marketing - Mary Kay Inc.;
Houda Berrada, Senior Communications Officer - International Monetary Fund & Aravind Ayyanar, Technical Consultant - International Monetary Fund
Thursday, September 15, 2016
2:00pm - 2:45pm
Strand 11

Content is still king in today’s digital world. This session’s two in-depth customer case presentations will show you how to meet serious content management needs with Sitecore Experience Management. You’ll learn the value of a “create once, use across any channel” content strategy; how to optimize content structure to easy search and re-use; streamlined content workflows and much more. Ideal for large, global organizations with multiple departments, authors and languages.

Sharing is Caring: Sitecore Customers Talk about Personalization (Part 2)

Real-world success stories of how context marketing drives business results

Michelle Weber, Senior Manager - eBusiness Services Platform Delivery - Comcast;
Crystal Miller, Director, Digital Marketing - Kindercare Education;
Ryan Summers, Experience Optimization Lead - ConnectiveDX;
Pierre-Paul Larivière, Director, Digital Ecosystem - Cirque de Soleil;
Pierre-Paul Samson, Global, Head of Digital - Sid Lee
Thursday, September 15, 2016
3:30pm - 4:15 pm
Strand 10

It’s a fact: personalized experiences and context marketing––giving customers the exact information they need, at the right time, in the right channel––engage visitors, grow revenues and yield business results. Attend this session to hear from a range of very different Sitecore customers; they’ll share their personalization and context marketing best practices that connect the dots between companies, brands and their customers. The panel will also highlight downstream business results.

Context Ignites Commerce

How Homefashion Group win the commerce game with personalized experiences
Peter Hesseling, Consultant, Aviva Solutions
Thursday, September 15, 2016
3:30pm - 4:15 pm
Strand 11

Commerce is no longer about transactions, it’s about experiences––the next wave for companies and brands. Commerce in context is where Sitecore excels, helping companies to differentiate in a big way. During this panel session, Sitecore customers will present case study overviews that show the impact of engaging with customers in real-time. In the moderate discussion afterward, get real-world insight that can help your company win the commerce game using context marketing.

The Mother of All Case Studies: Danone Nutricia

Behind the scenes at a visionary omnichannel context marketing organization

Max Goijarts, International Digital Technology Architect & Business Partner - Nurtricia;
Renate Van Der Vaart, Consumer Experience Manager - Danone Nutricia Early Life Nutrition
Friday, September 16, 2016
10:45am - 11:30am
Strand 10

With its Mother’s Journey advocacy program, Xccelerate participant Danone Nutricia exemplifies the business potential that can be achieved with context marketing and the Sitecore Experience Platform. Join Danone Nutricia, to hear how the company is using context marketing, customer data and omnichannel communication including Sitecore Commerce Connect and Sitecore EXM to increase customer loyalty and engagement. They will share previously unreleased program highlights, learnings and practical tips.

Build Your Context Marketing Dream Team

How to evolve team roles, organization and processes to scale for business success

Elan Bair, Senior Business Optimization Consultant - Sitecore;
Scott Liewehr, Founder and CEO, Digital Clarity Group;
Jeff Cram, Co-Founder and Chief Strategy Officer- Connective DX; Nicol Chadek, Director - Sales and Marketing Digital Services - Microsoft & Bjorn Molster, Senior Director, Digital Strategy - Avanade
Friday, September 16, 2016
10:45am - 11:30am
Strand 11

You’ve committed to the Sitecore Experience Platform, picked your implementation and data partners, and are on the path to context marketing. Now what? This panel discussion and Q&A session with seasoned experts will give you insight on how to grow your team, change and add roles, structure the organization, implement key processes, and build the business case for context marketing. Bonus: the SBOS eBook, “Context marketing: Getting organized” that’s yours to keep!

Context Marketing on a Microsoft Scale

Optimizing customer and author experiences at the world’s biggest software company

Jim Gascoigne, Director - Digital Marketing Services, Microsoft & Nicol Chadek, Director - Sales and Marketing Digital Services,Microsoft
Friday, September 16, 2016
11:45am - 12:30pm
Strand 10

The Microsoft Partner Network is one of the largest and most complex websites at Microsoft. They use Sitecore as the CMS and are part of the Xccelerate program. At this session we will present the Azure hosted Microsoft Partner Network site, showcasing personalization and context marketing at scale. We’ll also talk about the unique challenges of such a large-scale environment: content management, multiple language support, governance, global vs local content needs, get outcome based data and much more.

Suddenly Sexy: Privacy and Data Governance

Everything you need to know to keep customer data safe and your company compliant

Tim Walters, Ph.D., Vice President and Principal Analyst - Digital Clarity Group & Lisa Cook, Associate Director, Sales Technology and Digital Marketing, Russell Investments
Martin Knudsen, Partner - Xcentium & Beth Torrie, VP of Strategic Engagement - Sitecore
Friday, September 16, 2016
11:45am - 12:30pm
Strand 11

It's a hot topic on every business agenda: big data, and the big responsibilities that come with it. In the "age of the customer," consumers are more concerned than ever about data security and privacy. And as organizations collect, store, process and exchange more data to build and deliver personalized experiences, they face new challenges in data security, data privacy and regulatory compliance. This panel, which includes Tim Walters, co-founder and principal analyst of Digital Clarity Group, and Sitecore partner Xcentium, will discuss how laws like Europe’s new General Data Protection Regulation (GDPR) and the US Dodd-Frank financial regulation can impact businesses. The panel will also share its best practices in governance and data privacy to meet new market demands.

Make Me Over! Real-time Site Renovations

See an expert panel make over real websites to incorporate context marketing

Chris Nash, SBOS Senior Consultant - Sitecore
Friday, September 16, 2016
1:30pm - 2:15pm
Strand 11 

Let’s spin some context marketing gold, Sitecore style. In advance of this session, attendees will nominate four websites that our panel of experts will “make over,” pinpointing opportunities for improvement with context marketing, to better connect visitors with personalized content at every click. At Symposium, the panel will walk through their suggested improvements, bringing to life the “how” and “why” of context marketing.

Uponor’s Quest for Digital Maturity

The power of single-source content in an omnichannel world

Jon Orton, Director, Marketing Operations - Uponor & Kris Kieper, VP Client Services - Aware Web
Friday, September 16, 2016
1:30pm - 2:15pm
Strand 10

Let’s spin some context marketing gold, Sitecore style. In advance of this session, attendees will nominate four websites that our panel, a brain trust of Sitecore Digital Strategy MVPs, will “make over.” Drawing on their vast collective expertise, the panel will pinpoint opportunities to improve these sites with context marketing, to better connect visitors with personalized content at every click. At Symposium, the panel will walk through their suggested improvements, bringing to life the “how” and “why” of context marketing. A "can't miss" session, for sure.

Marketing Technology Hacktivism

Why context marketing is at the heart of today’s martech stack

Scott Brinker, Co-Founder & CTO, Editor of chiefmartec.com and Program Chair of MarTech; Will Clevenger, Chief Strategy Officer - Quisitive & Jason Estes, Director, Customer Experience - Quisitive
Friday, September 16, 2016
2:30pm - 3:15pm
Strand 10

One glance at any “supergraphic” of the marketing technology ecosystem will blow your mind. However does a modern marketer sort through thousands of choices? Join Scott Brinker, a premier industry analyst, a global customer and a Sitecore Platinum partner to find out why a context marketing solution should be at the heart of your martech stack. Come with questions to this panel discussion and get the best practices, food for thought, and tips you need to hack your way to high-performance martech.

Connecting the Dots between Ad Spend and Personalization

SBOS Personalization Playbook shows how to maximize the value of every site visit

Darienne Howe, Vice President, Integrated Marketing Communications -L'Oreal USA;
Nitasha Lavsi, Assistant Vice President - L'Oreal Redken & Lars Birkholm Petersen, Global Director, SBOS - Sitecore
Friday, September 16, 2016
2:30pm - 3:15pm
Strand 11

Many organizations spend extraordinary sums to boost traffic to their website through paid search and other digital advertising. But what about optimizing the experience when visitors arise? This session is a goldmine of useful information on how to improve the ROI of advertising spend with personalized digital experiences. It will feature the Personalization Playbook (a detailed guide from SBOS) and a business case presentation from Redken, the L’Oréal business serving salon professionals.

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